Marketing Associate
Job Description
• Website Management: Own day-to-day updates to company website — publishing new pages, job listings, refreshing product and company content, fixing broken links/forms, and monitoring site performance and uptime.
• SEO & Site Optimization: Apply on-page SEO best practices to improve organic visibility for our product across target markets.
• Content Creation: Write and produce marketing collateral — web copy, blog articles, case studies, one-pagers, and sales enablement material — that translates technical fleet-management features into clear customer value.
• Social Media & Campaigns: Plan and execute organic and paid campaigns (primarily LinkedIn) to build brand awareness among logistics, delivery, and transportation decision-makers.
• Lead Generation Support: Build and maintain landing pages, demo-request and contact forms, and email nurture sequences in support of the sales pipeline.
• Brand Consistency: Ensure all materials — web, print, social, and event collateral — align with TTMI and Toyota Tsusho Group brand and messaging guidelines.
• Event & Trade Show Support: Coordinate logistics, booth materials, and post-event follow-up for regional industry conferences and trade shows.
• Market & Competitor Research: Track trends in fleet management, IoT, and logistics technology to sharpen product positioning and messaging.
• Analytics & Reporting: Monitor website traffic and campaign performance via Google Analytics (or similar tools) and report on key marketing metrics to leadership.
• Cross-Functional Collaboration: Partner with sales, product, and regional teams across Singapore, Japan, and the Middle East to keep marketing aligned with business priorities.
Qualifications
Hard Skills
• 5 years of experience in marketing, communications, or a related field; B2B, SaaS, or technology industry experience is a plus.
• Hands-on experience maintaining a company website via a CMS (e.g., WordPress, Webflow, or similar).
• Working knowledge of SEO fundamentals, Google Analytics, and basic HTML/CSS.
• Proficiency with design tools such as Canva or Adobe Creative Suite for creating web and social assets.
• Familiarity with social media management and email marketing platforms.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
Soft Skills
• Excellent written and verbal communication skills, with an eye for clear, on-brand messaging.
• Detail-oriented and organized, able to manage multiple projects and deadlines at once.
• Proactive self-starter who is comfortable owning a work stream with minimal oversight.
• Curious and analytical, comfortable using data to inform content and campaign decisions.
• Collaborative team player who works well across functions, cultures, and time zones.