Marketing Automation and Lifecycle Manager
You will improve workflows across marketing and sales platforms, design and maintain automations for campaigns, lead management, attribution, routing, and segmentation, coordinate marketing-to-sales handoffs, manage data hygiene, oversee Salesforce workflow requests, and lead cross-functional operational initiatives.
Responsibilities
- Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft, and related platforms
- Design and improve automations for campaigns, lead management, attribution, routing, and segmentation
- Document and maintain reusable workflow templates and modules
- Coordinate marketing programs and sales cadences
- Own and optimize marketing-to-sales handoff processes
- Manage data hygiene strategy and practices across marketing systems
- Manage Salesforce workflow requests and enhancements
- Lead cross-functional strategic initiatives
Requirements
- 5+ years of experience in marketing operations, marketing automation, or a related role
- Experience in a B2B SaaS or enterprise technology environment
- Hands-on experience with Marketo and 6Sense
- Working knowledge of Salesforce workflows
- Experience with lifecycle design, lead scoring, segmentation, and campaign workflows
- Problem-solving skills and attention to detail
- Experience with data hygiene, retention, privacy compliance, and operational governance
- Experience partnering with RevOps, Analytics, IT, or Privacy teams
- Bachelor’s degree or equivalent experience
Benefits
- Generous paid time off and holiday schedule
- Parental leave
- Progressive healthcare options
- Retirement programs
- Education reimbursement
- Commuter offset for specific locations
- Employee Resource Groups
- Regular company and team bonding events
- Global volunteering and community initiatives