Marketing Automation & Lifecycle Marketing Manager

Marketing Automation & Lifecycle Marketing Manager

About the Company

Traliant is the expert HR compliance partner that helps reduce people-related risk by reinforcing better employee behavior and ensuring HR compliance. Trusted by more than 14,000 organizations worldwide, Traliant uniquely provides engaging, entertainment-quality content that builds proficiency and is complemented by Traliant’s legal expertise and always-on risk mitigation, with flexible, right-sized solutions for companies of all sizes and industries.

Its solutions include award-winning compliance training, microlearning, policy and handbook services, analytics and continuous learning experiences designed to support always-on HR compliance to mitigate risk. Backed by PSG and recognized on Inc.’s 5000 Fastest-Growing Private Companies list for five consecutive years, Traliant continues to shape the future of HR compliance and workforce readiness.

About the Role

We're looking for a Marketing Automation & Lifecycle Marketing Manager to own the execution, optimization, and evolution of our lifecycle marketing and marketing automation programs. You’ll help shape how prospects and customers engage with our brand across the buyer journey through personalized, data-driven campaigns powered by HubSpot.

This role is ideal for someone who enjoys combining marketing technology, customer insights, experimentation, and AI to create scalable programs that drive engagement, pipeline and revenue.

You'll play a critical role in our migration from Salesforce Pardot to HubSpot Marketing Hub while helping establish best practices for lifecycle marketing, campaign automation, lead nurturing and AI-enabled marketing operations.

This is an exciting opportunity to join our team during a major marketing technology transformation and help build the foundation for our future marketing automation strategy.

What You'll Do

Email Marketing & Lifecycle Programs

• Build, launch, and optimize email campaigns, nurture programs, newsletters, webinar promotions, and event communications.

• Create, edit, and refine email copy that aligns with our brand voice and campaign objectives.

• Manage the end-to-end email production process, including audience selection, QA, scheduling, deployment, and performance reporting.

• Monitor email deliverability, inbox placement, and compliance with email marketing best practices to maximize engagement and campaign success.

• Manage email production from concept through QA, deployment, and reporting.

• Ensure email deliverability and adherence to email marketing best practices.

• Optimize automated lifecycle programs that engage prospects and customers throughout the buyer journey, from lead nurture through customer retention and expansion.

• Design audience segmentation and personalization strategies to deliver relevant content based on prospect behavior, demographics, and lifecycle stage.

• Build nurture programs that support lead conversion, onboarding, customer engagement, and renewal initiatives.

• Analyze lifecycle program performance and continuously improve workflows, content, and customer journeys through A/B testing, reporting, and data-driven optimization.

Marketing Automation

• Build and maintain automated workflows, lead nurture programs, forms, landing pages, lead scoring models, and campaign assets within HubSpot.

• Help lead our migration from Salesforce Pardot to HubSpot Marketing Hub, including campaign recreation, testing, optimization, documentation, and QA.

• Partner with Marketing Operations to improve lifecycle automation, lead routing, and campaign attribution.

• Maintain marketing database health and ensure campaign data integrity.

• Troubleshoot automation issues and proactively recommend process improvements.

• Support Salesforce and HubSpot integrations to ensure accurate lead flow and reporting.

Optimization & Innovation

• Develop and execute ongoing A/B tests across:

• Subject lines

• Email copy

• Calls-to-action

• Send times

• Audience segmentation

• Landing pages

• Analyze campaign performance and recommend optimizations that improve engagement, conversion rates, and pipeline contribution.

• Leverage AI-assisted marketing tools to accelerate content creation, improve campaign quality, streamline workflows, and uncover performance insights while maintaining brand consistency and accuracy.

• Stay current on emerging trends in marketing automation, lifecycle marketing, and AI to continuously improve campaign performance and operational efficiency.

• Ensure responsible use of AI by validating outputs for accuracy, brand standards, compliance, and data privacy

Cross-Functional Collaboration

• Partner closely with Demand Generation, Product Marketing, Sales, Customer Teams, and Marketing Operations to execute integrated marketing campaigns.

• Work with Marketing Ops and Revenue Operations to ensure marketing-generated leads flow properly through Salesforce.

• Coordinate campaign timelines and project management using Asana.

• Support website conversion initiatives and conversational marketing programs through Qualified.

Reporting & Analytics

• Monitor lifecycle funnel performance and identify opportunities to improve conversion across each stage

• Present campaign insights and recommendations to marketing leadership

• Partner with Revenue Operations to improve attribution and reporting accuracy