Marketing Automation Manager

About Finanshels Finanshels is a technology-driven Accounting, Tax, Compliance, Audit, and CFO services platform helping businesses streamline their financial operations through expert-led and AI-powered solutions. Role Overview We are seeking an Analytics, GTM & Performance Marketing Manager to build and scale data-driven growth engines across organic, paid, and outbound channels. The ideal candidate will have strong technical expertise, hands-on experience with AI-powered workflows, and a proven track record of driving measurable growth through SEO, GEO, AEO, paid advertising, and marketing automation. Key Responsibilities

• Design and execute end-to-end GTM (Go-To-Market) and AI-powered growth workflows.
• Build and orchestrate multi-tool automation workflows using modern AI and marketing platforms.
• Drive SEO, GEO, and AEO initiatives to improve organic visibility and lead generation.
• Manage and optimize paid campaigns across Google Ads, Meta, and TikTok.
• Set up and execute outbound growth campaigns through cold email and LinkedIn automation platforms such as HeyReach.
• Implement and manage conversion tracking, attribution, and analytics using Google Tag Manager (GTM), CAPI, and related tools.
• Collaborate with content, design, and sales teams to maximize campaign performance and conversion rates.
• Monitor, analyze, and report on key growth and performance metrics. Requirements
• Bachelor's degree in Engineering, Computer Science, or a related field.
• 5–7 years of experience in Growth Marketing, Performance Marketing, Marketing Analytics, or GTM roles.
• Strong knowledge of JavaScript and web technologies.
• Expertise in technical SEO and website optimization.
• Proven success in driving SEO, GEO, and AEO outcomes.
• Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads campaigns.
• Experience setting up and scaling cold email and HeyReach campaigns.
• Expertise in analytics, tracking, attribution, and conversion measurement.
• Proficiency with tools such as Surfer SEO, Jasper, OpenAI, Claude, Replit, Originality.ai, Relay, Apollo, Ahrefs, Make, and similar platforms.
• Strong analytical, problem-solving, and automation mindset. Why Join Finanshels?
• Work at the intersection of AI, Growth, and Fintech.
• Build scalable growth systems with cutting-edge tools and technologies.
• High ownership, visibility, and impact in a fast-growing organization.
• Opportunity to shape the future of AI-driven marketing and GTM execution. Location: India / Egypt / Jordan / Lebanon (WFH)