Marketing Automation Specialist

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Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. business hours (flexible for launches and reporting cycles)

About the Role

We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems.

This is a hands-on, execution-focused role where you will:

Build and manage automation workflows
Own lead scoring and segmentation
Execute and optimize email campaigns
Align marketing systems with sales outcomes

If you have experience with HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo and enjoy improving systems that directly drive pipeline and revenue, this role is for you.

What You’ll Do

Marketing Automation & Workflows

Build and optimize:

Nurture sequences
Drip campaigns
Triggered workflows

Design and implement lead scoring models
Test and troubleshoot workflow logic to ensure seamless execution

Email Marketing & Campaign Execution

Design, build, and deploy campaigns using:

HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo

A/B test subject lines, copy, CTAs, and send times
Ensure email templates are:

Responsive
On-brand
Conversion-focused

CRM & Sales Alignment

Sync automation platforms with:

Salesforce, HubSpot CRM, or Zoho

Ensure accurate lead routing and fast handoffs
Collaborate with sales to improve lead quality
Track campaign-to-revenue attribution

Data Management & Segmentation

Maintain clean and organized databases
Remove duplicates and inactive contacts
Segment audiences by:

Persona
Industry
Behavior
Lifecycle stage

Ensure compliance with:

GDPR, CAN-SPAM, CCPA

Analytics & Reporting

Track and analyze:

Open rates
CTR
Conversions
Revenue impact

Build dashboards using:

HubSpot, Marketo, Power BI, or Tableau

Present insights with clear recommendations

Continuous Optimization

Monitor performance and improve campaigns
Test new workflows, targeting, and messaging
Stay updated on automation tools and best practices
Recommend system improvements to increase ROI

What Makes You a Great Fit

Strong balance of technical execution + marketing creativity
Data-driven with a focus on performance and results
Highly organized and detail-oriented
Proactive problem-solver who improves systems continuously
Comfortable working cross-functionally with marketing and sales

Requirements

2+ years experience with marketing automation platforms:

HubSpot, Marketo, Pardot, ActiveCampaign, or similar

Hands-on experience with:

Workflow creation
Lead scoring
Email campaigns

Strong Excel / Google Sheets skills (segmentation, reporting)
Understanding of email compliance and data privacy
Ability to work remotely during U.S. business hours

Nice to Have

Certifications in HubSpot, Marketo, or Pardot
Experience with multi-touch attribution
Background in SaaS, e-commerce, or B2B marketing
Experience with integrations (Zapier, APIs)

Tools & Tech

HubSpot / Marketo / Pardot / ActiveCampaign / Klaviyo
Salesforce / HubSpot CRM / Zoho
Excel / Google Sheets
Power BI / Tableau
Zapier / API integrations

What Success Looks Like

High-performing automated campaigns
Strong lead-to-opportunity conversion rates
Clean, well-segmented marketing database
Reliable attribution from campaigns to revenue
Consistent pipeline contribution from marketing automation

Interview Process

Initial Phone Screen
Video Interview with Pavago Recruiter
Practical Task (workflow or segmentation exercise)
Client Interview
Offer & Background Verification

Apply Now

If you’re a Marketing Automation Specialist who thrives on building systems, optimizing campaigns, and driving measurable growth, we’d love to hear from you.

Apply now and help build scalable, high-performing marketing automation systems

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Marketing Automation Specialist