Marketing Automation Specialist
Posted Updated 6
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Description
This is a remote position.
Job Title: Marketing Automation / Lifecycle Marketing Specialist
Experience Required: 5+ Years of Relevant Experience (Mandatory)
Location: Remote
Working Days: Monday to Friday
Working Hours: 3:30 PM – 1:30 AM (US Business Hours, EST Shift changes as per day light saving time).
Role Overview
We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns.
Must-Have Skills
- Strong hands-on experience with Braze
- Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic)
- Experience with Hightouch or similar reverse ETL tools
- Solid experience with Liquid templating for dynamic and personalized messaging
- Proven track record of building and optimizing lifecycle marketing campaigns
- Strong understanding of event-driven architecture in marketing systems
- Ability to troubleshoot and resolve data discrepancies across systems
- Comfortable collaborating with marketing, product, and data teams
Nice-to-Have Skills
- Experience with Google Tag Manager (GTM)
- Familiarity with Amplitude
- Experience with Segment (CDP)
- Experience working with Snowflake
- Background in growth marketing or experimentation-driven environments