Marketing & Branding Director

1. Strategic Leadership

• Lead the development of the overall marketing and branding strategy, ensuring alignment with the company's vision, identity, and business goals.
  
• Conduct brand health analysis, consumer insights studies, and competitor benchmarking to guide strategic decision-making.
  
• Develop and manage the marketing and branding budget, optimizing spending for maximum ROI.
  
• Establish and drive high-impact brand partnerships, sponsorships, and collaborations that enhance brand visibility and market relevance.
  
• Translate market data into actionable brand strategies, ensuring consistent and differentiated positioning across all customer segments.
  

2. Brand & Creative Management

• Oversee the full brand ecosystem, including brand identity, guidelines, tone of voice, visual assets, and creative direction.
  
• Ensure all communication touchpoints, including design, content, digital, social media, campaigns, product branding, and retail branding, reflect a consistent and premium brand image.
  
• Lead the creation of integrated creative campaigns that drive brand awareness, engagement, and customer loyalty.
  
• Manage the production of marketing materials (digital and print), ensuring quality, consistency, and adherence to brand standards.
  
• Safeguard the brand through ongoing audits, quality checks, and implementation of best-practice brand governance processes.
  

3. Marketing Strategy & Execution

• Oversee all marketing activities, including digital marketing, SEO/SEM, performance marketing, social media strategy, content production, CRM, and community engagement.
  
• Develop data-driven campaign strategies targeting customer acquisition and retention, with a strong focus on B2C marketing.
  
• Monitor all marketing KPIs, performance analytics, and reporting dashboards, identifying opportunities for optimization.
  
• Introduce innovative marketing tools, trends, and technologies to strengthen customer engagement and market presence.
  
• Lead event marketing, activations, sponsorship planning, and major corporate communications initiatives.
  
• Oversee marketing campaigns and activations across the company's branches, ensuring effective member engagement.
  

4. Communication & Public Relations

• Shape the company's external and internal communication strategy.
  
• Oversee PR campaigns, media relations, press releases, and crisis communication where required.
  
• Strengthen brand reputation through storytelling, thought leadership, and consistent public messaging.
  
• Build relationships with influencers, media partners, and key community stakeholders.
  

5. People Management

• Lead, inspire, and mentor a high-performing team of marketing, creative, and branding professionals.
  
• Recruit and develop top talent in brand management, design, communications, and digital marketing.
  
• Drive a culture of creativity, collaboration, innovation, and accountability.
  
• Manage performance cycles, goal-setting, and professional development for all team members.
  
• Oversee the existing marketing and creative team, consisting of 8 direct reports, and manage external marketing agencies.
  
  

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Media, Digital Marketing, or a related field.
  
• Minimum 10 years of total work experience, including at least 8 years of relevant experience in Brand Management, Digital Marketing, Content, Campaign Management, CRM Analytics, or Marketing Communications.
  
• Relevant experience in Retail, Hospitality, FMCG, or other relevant consumer-facing sectors is required. Sports & Fitness industry experience is highly preferred.
  
• Minimum 5 years of direct people-management or equivalent leadership experience.
  
• Strong experience in marketing and branding strategy, with a focus on strategic business growth.
  
• Strong B2C marketing experience, particularly in customer/member engagement, activations, and marketing campaigns, is a must.
  
• Experience in B2B marketing is an advantage.
  
• Experience in digital marketing and social media strategy, including Instagram, TikTok, and Facebook.
  
• Experience managing marketing activities and campaigns across multiple branches or locations.
  
• Strong knowledge of brand management, creative leadership, and project management.
  
• Excellent communication, storytelling, and presentation skills, with strong English communication skills.