Marketing & Business Analytics Director

At NPAA, we believe our employees are our greatest strength. We are proud to offer a generous and competitive rewards package, including:

• Earned Bonus Structure – annual merit increases, and an annual incentive bonus plan.
• Time Off & Holidays – 11 paid holidays each year, plus paid time off to support work-life balance.
• Health & Retirement – comprehensive health and welfare plans, along with a 401(k)program featuring an exceptional company match.
• Career Growth & Recognition – tuition reimbursement, employee recognition programs, and opportunities to grow within the organization.
• Culture & Community – as part of the NPAA family, you’ll enjoy company events throughout the year celebrating and appreciating our employees’ hard work and dedication.

POSITION SUMMARY:

The Director of Marketing and Business Analytics works with executive and management level staff at NPAA in developing and implementing NPAA business initiatives for across all segments (and where needed, other locations in the Americas). Critical to the role is leadership functionality in two distinct area of business performance and growth as well as continuous improvement:

1. Marketing (Strategic development, Product management, Market management, and OEM development).
2. Business Analytics (Budget creation, Sales data analysis, Board reporting, Corporate planning, and Market/industry trend analysis and presentation.)

This applies to the Paint on Plastic, Paint on Metal market (Liquid, Pretreatment and E-coat) and Adjacent/Emerging Markets

POSITION RESPONSIBILITIES:

1. Marketing & Business Development:

1. 1. In collaboration with the Global Leadership Team, coordinate and refine NPAA’s strategy and goal setting within target markets in North America. For each target market, develop a strategy that correlates to the strengths of NPAA as well as create goals and implement initiatives to improve weaknesses.
   2. Lead the development and growth of an effective Marketing function within NPAA.
      1. Product Management focused on long-term and sustainable growth of new products as well as maximizing their value in the market.
      2. Market Management focused on market evaluation and understanding of new areas for development of growth for NPAA. (For existing markets as well as potential new markets.)

• OEM development for existing domestic OEMs (located in Troy, MI), Asian OEMs and emerging OEMs.

1. Lead the development of new product strategy by defining new product targets based on strategic goals and working with technical teams to establish priorities, targets and timelines.
   1. Develop/maintain a system to drive project selection, prioritization and progress-monitoring, utilizing StageGate/DR+ principles and incorporating Voice of the Customer.
2. Provide a vision for the future direction of NPAA based on strong market knowledge:
   1. Short term (1-2 years)
   2. Medium to long-term (3-7 years).

2. Business Analytics:

Direct execution of, or delegation within the Commercial Team, of the following:

1. Annual NPAA sales budget creation with commercial team, including utilization of best-practice methodologies, analysis of industry trends and history.
   1. Monthly review of performance to budget, with effective evaluation of sources of change.
   2. Coordination and/or development of periodic in-year budget reforecasts with commercial team, and reporting to corporate groups.

• Execution of a comprehensive management system to drive continuous improvement in accuracy of budget projections

1. Market trend and build analysis using multiple sources of data for use in strategic planning and decision making.
2. Contribute to NPAA strategy for Board presentations including NPAA mid-term planning exercises.
   1. Prepare three-year (or extended mid-term) revenue forecasts with explanation as needed.
3. Initiates and manages the process of continuous enhancements of all sales reports; drives implementation across the teams.
4. Customer profitability analysis: partner with commercial team on forward planning and customer rationalization based on data and industry situation.
5. Implementation and negotiation of customer contracts utilizing the current NPAA contract template or inserting forecasting / aged inventory requirements into a customer’s template as needed.
6. Working closely with the Finance department, create and/or improve the reporting tools used for analyzing and understanding NPAA’s business.

POSITION QUALIFICATIONS:

• Four-year degree with 10 years of Automotive Coatings marketing/sales and industry analytics experience.
• Technical product experience in Automotive Coatings preferred.
• MBA, including prior experience in P&L analysis preferred.
• Expert MS Excel skills for application to analysis of large data sets.
• Expert MS Power Point skills for board level presentations.

Nippon Paint Automotive Americas Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.