Marketing & Business Development Leader

Mission

Lead Japan Marketing & BD Team member to perform as valuable Commercial Business Partner, supporting the key commercial infrastructure, platform and enablement for marketing and sales functions in all Business Divisions in Japan. Be a change agent, helping set up our country organization for future success.

Core Responsibilities\:-

Strategy & Business Development

Adapt, develop and support execution of the country’s commercial strategy by Business, in alignment with Country President (“CP”), Business Vice President, Country commercial stakeholders and Global Functions.

1. Lead in formulating the Strategy around the area covered by Strategy & Business Development Organization – Business Intelligence, Pricing & Commercial Policy and Commercial Excellence within the country.
2. Lead the preparation for Country QBR (Quarterly Business Review) and support Japan CP & Marketing / BD Director for smooth reporting
3. Lead Mid Term Growth Strategy Planning and Country AMSP (Annual Marketing & Sales Plan) process across business including the related sub initiatives such as Strategic Account Annual Target Plan, Cross Channel Annual Target plan and AMR (Annual Market Review, market sizing analysis)
4. Lead Commercial Excellence / Sale Efficiency improvement activities including CRM (Salesforce.com) improvement and utilization & Sales Incentive Plan
5. Formulate the strategy to drive growth in EcoStruxure (Schneider’s IOT platform) across business by providing the enablement framework and platform

Global Marketing

Support the country sales and marketing team(s) in gaining market share within their countries through extending Schneider Electric's measured brand awareness and preference by delivering strategically sound and tactically superior communications. Target relevant markets using all available and appropriate tools of the marketing mix with sound knowledge of Digital marketing, event, and PR. Contribute to efficient lead generation management and strongly drive relevant ROI. Continuously correct tactics and budget allocation according to the individual ROI of communication activities.

1. Own the Marketing Communication and Communication Strategy
2. Implement agreed and effective Marcom Plan and Budget
3. Build our Brand Awareness and Meaning
4. Deliver a superior DCR (Digital Customer Relationship, Digital Customer Journey) experience and shape the growth in this space
5. Lead the Digital Sales and Marketing Transformation working with zone and Country Organization