Marketing Business Systems Analyst

Marketing Business Systems Analyst

Location: Breckenridge, CO (Hybrid – must reside in Colorado; in-office once a week and as needed)
Position Type: Full-Time Exempt
Compensation: $78,000 - $95,680 (DOE)

About the Role

At Breckenridge Grand Vacations, we create Grand Vacations by Sharing Smiles with every Owner, Guest, and coworker. As our Marketing Business Systems Analyst, you will be the driving force behind the technology that powers those smiles, leading the selection, implementation, and optimization of the marketing systems, applications, and integrations that enable a seamless customer journey from first data capture through purchase, owner upsell, and referral.

You will be the subject matter expert for our marketing technology ecosystem, spanning Salesforce, Marketing Cloud, WordPress, Tableau, and a connected network of vendor platforms, translating complex business needs into clear technical requirements, workflows, and solutions. Working across our multi-channel marketing and sales teams, you will connect communication opportunities with the broader business, driving growth through innovation, automation, and efficiency.

This is a hybrid position requiring the employee to reside in Colorado and work from our Breckenridge office, once a week and as needed for additional meetings or events.

If you thrive in a collaborative, values-driven environment, are motivated by solving complex problems, and find deep satisfaction in building systems that create measurable impact for Owners, Guests, and coworkers, we'd love to meet you.

Responsibilities

• Develop, implement, maintain, and optimize marketing applications, systems, integrations, and automation supporting tour generation, operational initiatives, and the customer journey.
• Serve as subject matter expert for marketing technology, including Salesforce platforms, TSW, WordPress/Gravity Forms, TravelClick, ChaseData/DialedIn, Tableau, DemandTools, NICE CXone, APIs, SFTP exchanges, and related technologies.
• Lead marketing technology and innovation initiatives, including system implementations, integrations, automation, website enhancements, CRM capabilities, behavioral tracking, digital personalization, and emerging technologies—and manage project roadmaps, priorities, timelines, budgets, risks, dependencies, change management, stakeholder communication, and business readiness.
• Analyze technology and business processes to identify gaps and recommend solutions that improve functionality, efficiency, scalability, and customer experience.
• Partner with Marketing, CRM Marketing, Sales, Operations, IT, Compliance, vendors, and other stakeholders to translate business needs into technical requirements, workflows, use cases, user stories, and acceptance criteria—and to enable targeted, integrated campaigns through effective use of customer data, tracking, preference management, A/B testing, progressive profiling, and automation.
• Manage and monitor system integrations and data flows—APIs, vendor connectors, scheduled jobs, automations, data synchronization, and lead handoffs—troubleshooting failures and coordinating resolution of cross-system issues.
• Support data integrity, governance, security, and compliance through established processes for data matching, deduplication, reconciliation, system access, configuration changes, consent management, customer preferences, and communication requirements such as CAN-SPAM, TCPA, and Do-Not-Call regulations.
• Develop and execute testing plans for system implementations, enhancements, and Salesforce seasonal releases, including user acceptance testing, regression testing, sandbox validation, data validation, issue resolution, and production readiness.
• Monitor system performance, usage, storage, messaging, email deliverability (including sender authentication, list hygiene, and bounce management), API consumption, and other technology resources to identify issues and opportunities for optimization.
• Leverage approved AI and automation tools to improve project discovery, requirements development, process analysis, documentation, testing, quality assurance, and data validation in accordance with Company policies.
• Maintain technical documentation and SOPs, coordinate system change control, manage vendor support escalations, train and enable users on new tools and processes, and promote consistent MarTech practices across platforms and departments.
• Uphold BGV's hospitality values: greeting everyone with enthusiasm, treating everyone with respect, making every interaction positive, taking personal responsibility, anticipating the needs of others, and supporting sustainability and community initiatives.
• Perform other duties as assigned.