Marketing Campaign Analyst

You will be the driving force behind the success of Bitpanda's marketing initiatives, bridging the gap between creative execution and data-driven strategy. You'll ensure every campaign, from initial planning to final post-mortem, is executed with precision and aligned with core business objectives. You'll collaborate cross-functionally with Marketing, CRM, and Data teams to define the metrics that matter, optimize campaign performance, and uncover new growth opportunities. By combining analytical rigor with a passion for marketing, you will transform complex data into clear, actionable insights that empower the team to make better decisions and deliver exceptional customer experiences.

Responsibilities

• Manage end-to-end performance tracking across all marketing channels, including brand, CRM, influencer, and product marketing initiatives
• Coordinate user incentive campaigns, including managing eligibility validation, payout preparation, and reward distribution
• Design and maintain dashboards and reporting frameworks, translating marketing data into actionable recommendations
• Work closely with Marketing Managers, CRM, and Data teams to define KPIs and measure overall business impact
• Analyze customer journeys and attribution to identify growth opportunities
• Lead A/B testing, incrementality analysis, and continuous process improvement

Requirements

• 3–4 years of hands-on experience in marketing analytics, business intelligence, or a related analytical function
• Ability to thrive in fast-paced, cross-functional environments and translate complex data into clear, actionable marketing insights
• Strong background in analyzing multi-channel campaign performance and driving optimization through data-backed recommendations
• Exceptional stakeholder management skills and ability to present data-driven insights to marketing and business leadership
• Highly detail-oriented and analytical, with deep proficiency in leveraging dashboards, KPIs, and customer data

Benefits

• Hybrid working model with an additional 25 days per year to work from a city or country of your choice
• Participation in stock option plan
• Access to confidential coaching, counselling, and mental health resources through OpenUP
• 3 additional days of paid time off after 6 months of tenure
• Unlimited access to Udemy's library of online courses
• Discounts, rewards, and perks from partners worldwide
• 8 weeks of gender-neutral new parent leave
• Free onsite dining in Vienna, Bucharest, Barcelona, and Berlin offices
• Recognition and rewards for tenure
• Exclusive Bitpanda-branded merchandise
• Company events such as the Winter Party in Vienna