Marketing Campaign Manager
Posted
Description
Job Title: Marketing Campaign Manager
Reports to: VP, Marketing
Location: Onsite in Birmingham, AL or Atlanta, GA (this is not a remote position)
POSITION SUMMARY:
We are looking for a strong writer and doer who can turn opportunity into results. As our Marketing Campaign Manager, you will promote the programs available at locations where we have a right to sell, and you will build and run multichannel campaigns that grow existing accounts and open new ones.
This is a hands-on individual contributor role. You will write the content, run the campaigns in our marketing systems, and work closely with sales leaders, our data and content teams to turn campaigns into opportunities.
SUPERVISORY RESPONSIBILITIES:
- None
KEY RESPONSIBILITIES:
- Activate programs - Build and run plans to promote our existing programs at locations where we have a right to sell.
- Write campaign content - Write email, SMS and landing page copy that showcases the programs available to each location.
- Run multichannel campaigns - Plan and execute email, SMS and landing page campaigns that grow existing accounts and open new ones.
- Get campaigns out the door - Build and send campaigns in Mailchimp, Zoho and our SMS platform, using targeted lists from our data team.
- Partner with sales - Work with sales leaders to align campaigns to their priorities and make sure every opportunity gets follow-up.
- Equip sellers - Create campaign-specific activation guides so sellers know what each campaign offers and how to follow up.
- Measure and improve - Track results and opportunities generated, and refine campaigns based on what works.
- All other duties as assigned
MINIMUM QUALIFICATIONS:
- 4 to 7 years of experience in B2B campaign marketing, field or channel marketing, or a similar role
- Strong writing skills across formats, from email and SMS to landing pages and activation guides
- Hands-on experience executing campaigns in marketing platforms such as Mailchimp, Zoho or similar tools
- Understanding of distributed buying decisions and GPO structures
- Experience building campaign follow-up tools and working closely with sales teams
- A bias for action: you plan well, move quickly and see campaigns through to results
- Strong collaboration skills and comfort working across sales, data and content teams
- Bachelor's degree in marketing, communications, business or a related field, or equivalent experience
- The ability to successfully complete the pre-employment process
PREFERRED QUALIFICATIONS:
- Foodservice, CPG, distribution or convenience store experience is a plus
PHYSICAL REQUIREMENTS:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent sitting, standing, walking, reaching, typing, reading, talking, and hearing
- The ability to lift up to 10 pounds with or without assistance
COMPANY PROFILE:
Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.
We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 130 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!
At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.
We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.
Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us – our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.
BENEFITS:
Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.
Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-366-5836.