Marketing Communication Manager

Job Description:

• Develop and implement integrated communication plans that support overall brand direction, business priorities, product initiatives, and key markets.
• Maintain and enhance brand positioning, tone of voice, visual identity, and core brand values consistently across relevant communication channels.
• Manage campaigns from planning through execution across digital, social, PR, events, retail, trade, and partner channels, including oversight of budgets and timelines.
• Lead content planning and oversee the development of engaging copy, visual assets, video content, and brand narratives tailored to different audiences and markets.
• Develop relationships with media, influencers, partners, and relevant communities, while coordinating press materials, publicity initiatives, and corporate communications.
• Establish communication KPIs, track campaign and channel performance, evaluate audience insights, and optimize activities to improve effectiveness and return on investment.
• Coordinate communication teams and work closely with internal stakeholders, external agencies, distributors, and market partners to ensure timely and high-quality delivery.