Marketing & Communications Assistant
Posted
Description
Job Title: Marketing & Communications Assistant
Department: Administration
Reporting: Marketing & Communications Director
Job Type: Part Time; Non-Exempt
Organizational Role
Supports the library's marketing and communications efforts by developing visually engaging and well-written content that promotes library services, programs and initiatives across print and digital platforms.
Responsibilities
- Designs marketing and promotional materials, including but not limited to flyers, handbills, web graphics and newsletter graphics using brand guidelines.
- Updates website images as needed.
- Prints and displays flyers and handbills.
- Collaborates with the Social Media Committee to develop, create, schedule and publish content for the library's Facebook, Instagram, X and LinkedIn accounts; monitor engagement; and assist with reporting on performance metrics.
- Writes clear, engaging copy for a variety of audiences and platforms, including but not limited to web, email, social media and print.
- Prepares and distributes monthly press releases highlighting upcoming library events and programs.
- Drafts and distributes press releases using source materials and information gathered through interviews with library staff and program presenters.
- Produces and schedules monthly email newsletters.
- Proofreads communications materials, including website content, calendar content, emails, outreach materials and Board documents, to ensure accuracy, consistency and adherence to established style guidelines.
- Maintains brand consistency across all communications and materials.
- Manages multiple projects simultaneously while meeting deadlines.
- Performs communications and marketing duties in accordance with established priorities and deadlines.
- Takes pride in the library. Creates a safe and inviting atmosphere, ensuring it is clean and in good repair.
- Performs other duties as assigned.
Qualifications
- Bachelor's degree in marketing, communications, journalism, English, public relations, graphic design, visual communications or a related field.
- Demonstrated experience in professional writing, editing and creating content for digital and social media platforms.
- Excellent written, verbal, organizational and interpersonal communication skills.
- Strong attention to detail and commitment to producing accurate, high-quality work.
- Ability to manage multiple priorities, meet deadlines and work effectively both independently and collaboratively.
- Demonstrated ability to gather information from multiple stakeholders and translate it into clear, engaging communications.
- Proficiency with Google Workspace and Canva.
- Experience with Adobe Creative Suite, including InDesign, Photoshop, Illustrator and Acrobat.
- Strong visual design skills, including an understanding of typography, layout, composition and branding.
- Working knowledge of website content management systems (CMS), including updating website content and applying basic web writing and usability principles.
- Familiarity with major social media platforms and email marketing software.
- Working knowledge of print production processes and file preparation for commercial printing.
- Basic photography, photo editing and/or video editing skills.
- Knowledge of marketing, public relations, branding and digital communications best practices.
- Familiarity with Windows and macOS operating systems.
- Experience creating and interpreting basic analytics reports for social media, email marketing or website performance.
Position Requirements
- Projects a positive, service-oriented, “can-do” attitude.
- Manages multiple tasks simultaneously with close attention to detail.
- Exercises sound judgment and discretion and works independently, seeking input and assistance as appropriate.
- Able to work with or without reasonable accommodation in a shared work area, to stand and move around for three or more hours at a time and to lift and move boxes of books weighing 25 pounds from varying heights.
- New Jersey residency required by the “New Jersey First Act”, N.J.S.A. 52:14-7 (L. 2011, Chapter 70). If you do not reside in New Jersey, you have one year after the date you take your employment to relocate your residence to New Jersey. If you do not do so, you are subject to removal from your position.
Library Values
- Learning and teaching
- Equity and inclusion
- Clarity and transparency
- Kindness and an assumption of good faith
- Humility and teamwork
- Creativity and collaboration
- Optimism and accountability
Library Culture
- We exceed our community members’ expectations. The exemplary customer service that we provide for our members and guests is what sets us apart from other libraries.
- We value diversity, equity, and inclusion. The library is stronger when we bring varied perspectives to the work of serving a growing and increasingly diverse community.
- We innovate. The library’s staff, boards, and stakeholders are bold and creative. We think about new ways to improve our community every day.
- We educate and enrich. We curate extraordinary collections and research tools, constantly develop our level of expertise and offer classes, lectures, and events that complement these resources and services.
- We listen. We want to hear from everyone about how well we are doing in meeting their needs and how we can do better; we analyze evidence and question our assumptions and we commit ourselves fully to making thoughtful changes.
- We collaborate. We are eager to learn and love to lead. We consult with and support colleagues at other libraries and community partners in order to ensure our ability to implement the ideas that best meet our community members’ needs.
- We steward. The library is a beautiful, welcoming, versatile building and collection, a world class resource that is owned by our community, funded through public-private partnership and entrusted to the management of a dedicated and talented library staff.