Marketing Communications & Demand Generation Specialist – AI & Autonomous Inspection Solutions_自主巡檢與安防解決方案新事業發展部(台北)

【About AISBD】
Delta’s AISBD team develops AI-powered autonomous inspection and security solutions by integrating route planning, 3D navigation, AI recognition, and 3D visualization technologies with drone and robotic platforms.
Our solutions help customers improve operational safety, productivity, and asset management. AISBD operates with the agility of a startup while leveraging Delta’s global customer base, technologies, engineering capabilities, and international presence.

【The Opportunity】
Own the AISBD's B2B marketing communications and demand generation end to end — from shaping market-driven messaging and content to building the funnel, channels, and retargeting mechanisms that turn communication into pipeline. This role blends strategic, creative storytelling with data-driven, CRM-centered execution, with success measured by market reach, inbound leads, and lead quality.
We expect this role to drive the full growth marketing cycle:
Understand the Market → Define Strategy → Execute → Build the Funnel → Measure → Optimize

【What You’ll Do】
1. Marketing Communications & Strategy

• Generate Market Insights — Monitor market trends, competitors, industry topics, and audience shifts to spot opportunities, and turn those insights into actionable marketing initiatives.
• Define Communication Strategy — Set the core messaging and angles for each market and audience (what to say), and choose the most effective formats, approaches, and channel mix (how and where to say it).
• Develop & Manage Content — Produce external-facing materials — press releases, social posts, EDMs, decks, website copy, and ad creative — that translate messaging into compelling communications.
• Maintain Brand Consistency — Keep brand positioning, messaging, and tone of voice aligned across all markets, campaigns, and channels.
• Own Marcom KPIs — Track Marcom and inbound-marketing performance against business goals, and optimize spend and resources based on the data.

2. Demand Generation: Channels, Funnel & Lead Management

• Manage Marcom Channels — Plan and run marketing across web, content, digital, social, email, SEO/SEM, webinars, seminars, and exhibitions to grow reach, engagement, and inbound lead generation.
• Build the Marketing Funnel — Build and optimize an end-to-end B2B funnel around the CRM, with defined behaviors, conversion criteria, and KPIs at each stage.
• Capture & Manage Leads — Consolidate lead sources — web, landing pages, content, campaigns, events — into one trackable capture system, all managed through the CRM.
• Run Retargeting & Nurturing — Build ongoing retargeting and nurturing programs across email, digital ads, social, and content to re-engage high-potential prospects and bring them back into the sales funnel.