Marketing & Communications Intern - Unpaid

Job Summary

CAPS & Maple City is an organization dedicated to Supporting healthy, safe, and thriving children and families by providing quality, comprehensive services to all.

The Marketing and Communications Intern provides hands-on experience in nonprofit marketing, communications, storytelling, public relations, graphic design, and event promotion. Working alongside the Vice President of Community Outreach and Advancement team, the intern will help communicate the impact of integrated community and clinical services through compelling stories and creative communications. The intern will gain practical experience developing mission-driven marketing campaigns that strengthen community awareness, deepen engagement, and advance the organization's vision of a community where children and families are healthy, safe, and thriving.

Duties and Responsibilities

Storytelling and Content Development

• Build and maintain a mission-centered story bank featuring patients, families, volunteers, staff, donors, community partners, and program successes across CAPS and Maple City.
• Research and develop social media content that highlights prevention, healthcare, child well-being, family strengthening, and community impact.
• Draft newsletter stories that communicate measurable outcomes and the stories behind the mission.
• Draft press releases announcing organizational milestones, partnerships, events, grants, and new initiatives.
• Gather quotes, photos, testimonials, and supporting information that demonstrate how integrated services help children and families live safer, healthier, and more stable lives.
• Ensure written communications consistently reflect the organization's voice, values, and brand standards.

Social Media

• Design graphics and visual content that align with the CAPS and Maple City brand.
• Assist in creating social media campaigns that educate, inspire, and engage community members.
• Update digital newsletter templates and recurring communication pieces.
• Maintain branded templates including Toy of the Month, Book of the Month, lobby presentation materials, and other recurring communications.
• Assist in organizing and maintaining the organization's digital asset library, ensuring consistent branding across communications.

Marketing and Community Engagement Projects

• Support special storytelling initiatives including board member testimonials, staff features, patient stories, volunteer spotlights, donor recognition, and awareness campaigns.
• Assist with communications that celebrate partnerships and community collaboration.
• Contribute creative ideas that increase community engagement and strengthen awareness of the organization's mission.

Advancement and Event Support

• Assist with marketing and communications for fundraising events, volunteer activities, and community outreach initiatives.
• Help prepare event materials including signage, printed collateral, presentations, social media, photography, and digital communications.
• Support Advancement projects that strengthen relationships with donors, volunteers, partners, and the broader community.

Perform additional communications and marketing projects that contribute to organizational growth and mission impact as assigned. This description does not cover or contain a comprehensive listing of all activities

Learning Outcomes

By the end of the internship, students will have developed practical experience in:

• Mission-driven marketing and communications
• Nonprofit storytelling and brand management
• Public relations and media writing
• Social media strategy and content creation
• Graphic design and visual communications
• Event marketing and promotion
• Fundraising communications
• Cross-functional collaboration within an integrated nonprofit health and human services organization

Students will apply classroom knowledge in a professional nonprofit setting, developing a portfolio of communications and marketing work that demonstrates their ability to create mission-driven content with measurable community impact.