Marketing & Communications Manager

Marketing & Communications (MarComms) serves as a strategic partner to MAA departments, developing communications plans in collaboration with department stakeholders and leading execution of those plans. This role owns the tactical relationships and deliverables that keep that partnership running, including the department's email marketing, digital and social strategy execution, brand consistency across team output, and the organization and enforcement of MarComms' standard operating procedures.

To perform this job successfully, an individual must be able to perform each essential duty and responsibility with excellence. Other duties may be assigned to meet business needs.

Email Marketing

• Owns execution of email marketing campaigns and the email calendar across all MAA departments and programs.
• Manages the day-to-day relationship with MAA's email marketing vendor, including troubleshooting and platform performance.

Digital & Social Strategy Oversight

• Oversees execution of MAA’s digital and social media strategy across current platforms.
• Reviews the Digital Marketing Specialist’s (and any Marketing & Communications intern’s) content and campaign output for brand and messaging alignment.
• Uses performance metrics and analytics to evaluate campaigns and adjust strategy.

Team Management

• Directly manages the Digital Marketing Specialist and any Marketing & Communications interns.
• In coordination with the Director, sets team priorities, coordinates project load across cyclical and new initiatives, and supports staff development.

Department Liaison

• Serves as the primary point of contact for Programs, American Mathematics Competitions (AMC), Membership, Development, and Publications, partnering with departments to develop communications plans and leading the team's execution of those plans.

SOP Management

• Uses MarComms' standard operating procedures (SOPs) to guide day-to-day team workflow and ensure consistent quality across deliverables.
• Owns updating and organizing MarComms SOPs to reflect current tools, platforms, and processes.
• Enforces SOP adherence across the team.

Brand Voice & Messaging Standards

• Partners with the Director to establish and maintain brand voice and messaging standards across the organization.
• Ensures consistent application of brand and messaging standards in team output and department-facing content.

Media Relations (Support)

• Supports coordination between the Director, MAA's PR contractor, and internal stakeholders on media relations and newsroom needs, including drafting, background research, and logistics.
• Does not own or manage the media relations strategy or the PR contractor relationship; both sit with the Director.

Digital Advertising

• Supports planning and execution of paid digital and social campaigns as needed.