Marketing & Communications Manager
Posted Updated
Description
- Coordinate marketing and effective implementation of the promotional strategies for all services the hotel has to offer;
- Create the annual marketing plan and follows it on a monthly basis;
- Manage the newsletter and social media including engagement, content creation, scheduling, monitoring, writing and posting all status updates within the brand guidelines;
- Optimize the awareness of different hotel outlets and events;
- Create the annual events calendar as well as initiate regular marketing meetings;
- Create marketing, PR reports and press tools; Delivers a monthly report, and newsletter for the hotel
- Liaise with local/regional media; prepare press releases of events;
- Assist departments with creative ideas;
- Ensure the consistency of all marketing collaterals with Accor, Novotel and ibis standards, create the promotional materials, brochures, and leaflets and follows production;
- Digital Acquisition marketing – SEO, OTA’s, Accor Loyalty Programs, website content Optimisation, Metasearch channel Optimisation.
- Assists in the implementation of the hotel's Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue-generating departments.
- Ensures that Marketing Communications activities are aligned with the Corporate Marketing Strategy, and guidelines and that the Hotel actions have been implemented where appropriate.
- Attends regular departmental marketing communications meetings and ensures departmental briefings and meetings are effective and conducted as necessary.
- Ensures that all collateral and contents meet Novotel and ibis brand standards consistently
- Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily
- Attends all official functions as a representative of the Hotel and represents the hotel as a spoke person, master ceremony for any Hotel special program or occasion, as needed
- Attend social events both in-house and outside.
- Receives in the Hotel V.I.P guests.
- Develops a public relations program for the hotel based on its marketing goals.
- Liaises with Marketing agencies in targeting specific markets and developing public relations strategies to reach these markets.
- Coordinate and manage media and public interest to generate coverage and maintain awareness.
- Acts as the hotel’s liaison with the PR Agency and media to promote good publicity and counteract bad publicity.
- Develops media contacts, and plans press conferences and other press activities.
- Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media for promotional activities; prepares and issues press releases.
- Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel.
- Promotes the desired work culture around the core values of Trust, Integrity, Respect, One Team and Service of the Accor Hotels Group and the brand ethos.
- Maintaining and updating the marketing database.
- Develop and manage the production of events, and marketing collateral and ensure that deadlines are met.
- Coordinating, planning marketing and implementation of campaigns with sales activities.
- Handle and coordinate all media requests and enquiries in a timely manner
- Develop and create media releases, key messages, media FAQs, speeches, and presentations where required.
- Media tracking and tabulation, keep up with current marketing trends, innovations, communication techniques and any media regulations.
- Maintain, update and promote via websites, social media handles, and e-mailers with information on events and ongoing activities.
- Meeting and entertaining journalists.
- Working closely with design agencies and assisting in new product, and service launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of the marketing objectives.
- Diploma in Tourism & Hospitality Management
- Minimum 3 years of relevant experience in a similar capacity
- Excellent reading, writing and oral proficiency in English language
- Ability to speak other languages and basic understanding of local languages will be an advantage
- Good working knowledge of MS Excel, Word, & PowerPoint