Marketing Communications Manager, AI Driven Growth

Job Summary

Intiva Health is seeking an experienced, AI-forward Marketing and Communications Manager to join our team in a fully remote capacity. This role is built for a candidate who is fluent in using artificial intelligence (Claude Chat/Cowork/Code/MCP) to move faster, personalize at scale, and turn data into decisions — someone who has helped grow a business from the ground up and can build marketing programs that evolve alongside a high-growth, virtual-first organization.

Reporting directly to the Chief Marketing Officer (CMO), this person will own user acquisition, brand visibility, and revenue growth using an AI-augmented marketing stack — spanning SEO/SEM, website performance, lifecycle and email marketing, content, and social media. Success in this role means using AI tools not as a novelty but as a daily operating advantage: faster content production, sharper targeting, smarter reporting, and better decisions.

AI at the Core of This Role

• Use generative AI tools (e.g., Claude, Jasper, and/or similar) to accelerate content creation across blog, email, social, and website designs — while maintaining brand voice and AP style standards

• Apply AI-powered SEO/SEM platforms to identify keyword opportunities, forecast ranking impact, and automate technical site audits. You will be working closely with our Chief AI Officer on programmatic SEO and more

• Leverage AI-driven analytics and predictive tools to surface trends in campaign performance, customer behavior, and revenue attribution before they're visible in standard dashboards

• Deploy AI-based personalization and segmentation in email and lifecycle marketing to improve open rates, engagement, and retention

• Evaluate and pilot emerging AI marketing tools (chatbots, AI design assistants, marketing automation copilots) and recommend which are worth adopting

• Build lightweight prompts, routines, skills, templates, and workflows so AI tools are used consistently and effectively across the marketing function

Responsibilities & Duties

Growth, SEO & Performance

• Develop and execute SEO/SEM strategies, using AI-assisted research and automation to increase search visibility and organic traffic

• Set, track, and report against measurable monthly marketing and revenue growth targets

• Monitor daily performance metrics and use AI-generated insights to adjust strategy in near real time

• Conduct AI-assisted website audits, identify technical issues, and implement or coordinate fixes

Content, Email & Social

• Produce compelling, AI-accelerated content for the website, email campaigns, blog, and social channels, always with a human editorial pass for accuracy, tone, and compliance

• Build and execute a comprehensive social media content strategy, using AI and creative tools to assist in content creation, content scheduling and distribution where appropriate

• Set up, manage, and continuously optimize email marketing campaigns to support lead generation and retention

• Coordinate internal and external contributors for blog posts, newsletters, and social content

Campaigns, Reporting & Cross-Functional Support

• Design and execute integrated marketing campaigns for Intiva Health's SaaS platform

• Prepare marketing performance reports using AI-assisted data summarization, translating raw analytics into clear, actionable recommendations

• Support sales with market data, competitive insights, forecasts, and new product information

• Research competitors' products, pricing, and advertising strategies, using AI tools to speed up market scans

• Monitor marketing budgets against plan and forecast

• Take ownership of new initiatives as priorities evolve in a fast-moving, remote-first environment

Qualifications & Skills

• Comfortable using AI tools daily as part of a marketing workflow — not just aware of them, but able to build repeatable processes around them

• Demonstrated experience in scale-up, startup, or high-growth environments, with accountability for monthly growth and revenue goals

• Strong understanding of search engine algorithms, ranking methodology, and SEO/SEM tools (Google Analytics, SEMrush, or similar)

• Proficiency in keyword research, data analysis, and performance reporting

• Familiarity with WordPress or comparable content management systems

• Hands-on experience with major social media platforms and paid digital campaigns

• Proven email marketing campaign development and execution experience

• Excellent written and verbal communication skills; AP style writing required, copywriting experience preferred

• Strong self-management and communication skills suited to a remote, distributed team environment

• Ability to collaborate cross-functionally and maintain a strong customer-service orientation, both internally and externally

Preferred Qualifications

• Direct experience using generative AI platforms for content, research, or campaign development

• Experience with AI-enabled marketing automation or personalization platforms

• Proficiency with Google Workspace, Google Ads, Google Analytics, HubSpot, Capterra, Microsoft Office, WordPress, social advertising platforms, and Adobe Creative Suite

• 3+ years of digital marketing experience, ideally in a technology or healthcare-technology environment

• A personable, collaborative style with the confidence to represent the brand internally and externally, even without in-person interaction

Work Environment

• This is a fully remote, work-from-home position; candidates must have a reliable internet connection and a dedicated home workspace

• Core collaboration hours align with U.S. business hours; occasional flexibility may be required to support cross-functional teams or launches

• Standard remote equipment (laptop, monitor, headset) provided in accordance with Intiva Health's remote work policy