Marketing & Communications Manager

Role Overview:

We are looking for a hands-on Marketing and Communications Manager to lead and execute marketing initiatives at ElectroMech. The role will focus on strengthening brand visibility, driving digital engagement, generating business opportunities, and supporting the company's growth objectives through integrated B2B marketing strategies.

Responsibilities:

- Develop and execute marketing strategies and plans aligned with business objectives, brand positioning, and market expansion.

- Manage the company's LinkedIn presence and other social media platforms, including content planning, campaign execution, audience engagement, and performance tracking.

- Develop and oversee marketing content and brand communication materials, including brochures, product presentations, videos, case studies, customer testimonials, and other collaterals.

- Manage website content, product pages, SEO, and digital campaigns to improve online visibility and generate business enquiries.

- Collaborate with sales teams to generate qualified leads, execute targeted campaigns, and develop sales enablement materials.

- Conduct market and competitor research to identify industry trends, customer requirements, and emerging business opportunities.

- Plan and manage industrial exhibitions and trade fairs such as EXCON, covering stall design, branding, promotional activities, lead capture, and post-event follow-ups.

- Work with sales, engineering, and product teams to communicate product capabilities, applications, innovations, and customer value propositions.

- Plan and execute integrated marketing campaigns across digital, print, events, and other relevant channels.

- Track campaign performance, lead quality, engagement, marketing expenditure, and ROI, and prepare periodic performance reports.

- Manage external agencies, designers, and vendors to ensure timely and effective execution of marketing initiatives.

Requirements:

- Bachelor's degree in Marketing, Business Administration, Engineering, or a related field; MBA in Marketing is mandatory.

- 8 - 10 years of relevant experience in B2B marketing, preferably in industrial, engineering, manufacturing, or capital equipment businesses.

- Strong hands-on experience in LinkedIn management, digital marketing, content development, brand communication, and lead generation.

- Experience managing industrial exhibitions, trade fairs, product launches, and integrated marketing campaigns.

- Excellent communication, content creation, analytical, and project management skills.

- Strong commercial orientation, with the ability to connect marketing initiatives to measurable business outcomes.

- Ability to develop marketing strategy while remaining actively involved in execution and team coordination.