Marketing & Communications Manager

Job Summary：

The Marketing & Communications Manager will lead the company’s branding, marketing initiatives, and corporate communications to strengthen brand awareness, enhance product visibility, and drive customer engagement through digital marketing, content development, marketing collateral, and domestic and international trade shows.
The ideal candidate will have the ability to understand the products, technologies, and market dynamics of the semiconductor and high-tech chip industry, translating complex technical information into clear, compelling, and market-oriented communications that support business growth and global market expansion.

Key Responsibilities：

1. Brand Management & Marketing Strategy
•Develop and execute brand strategies, annual marketing plans, and integrated marketing campaigns to ensure consistent brand positioning and messaging.
•Establish and maintain brand identity guidelines to strengthen brand awareness and market competitiveness in the semiconductor and high-tech industries.
•Collaborate closely with sales, product, and R&D teams to translate technical advantages into compelling value propositions and marketing messages.

2.Corporate Website & Digital Marketing
•Manage and maintain the corporate website, including content planning, updates, accuracy, and ongoing optimization.
•Develop and optimize website content, product information, technical articles, and press releases while improving user experience and search engine visibility (SEO).
•Monitor website traffic, visitor behavior, and digital marketing performance, using analytics to identify opportunities for improvement.

3.Social Media & Content Marketing
•Analyze social media engagement and campaign performance, and continuously refine content strategies based on audience insights and business objectives.
•Develop and execute social media strategies, editorial calendars, and regular publishing schedules to increase brand exposure and audience engagement.
•Manage LinkedIn and other relevant B2B technology platforms, publishing product updates, technical applications, corporate news, and industry insights.
•Write, edit, and review bilingual social media posts, newsletters, press releases, and other external communications.

4.Marketing Collateral & Visual Communications
•Plan, develop, and manage corporate profiles, product brochures, technical presentations, datasheets, exhibition materials, and other marketing collateral.
•Coordinate with internal stakeholders and external design, printing, and production vendors to ensure quality, brand consistency, timely delivery, and budget control.
•Use appropriate design tools or collaborate with design professionals to present technical information in a clear, engaging, and visually effective manner.

5.Trade Shows & Marketing Events
•Plan and execute domestic and international trade shows, technical seminars, customer events, and other brand-building activities.
•Manage end-to-end event execution, including pre-event planning, booth design and setup, product displays, marketing materials, promotional activities, on-site coordination, and post-event performance evaluation.
•Coordinate with sales, product, and engineering teams to ensure that event messaging and product demonstrations align with market positioning and customer needs.

6.Cross-functional Collaboration & Performance Management
•Work closely with sales, R&D, product, and management teams to align marketing initiatives with overall business objectives.
•Manage marketing project timelines, budgets, external vendors, and resources.
•Define and monitor key performance indicators (KPIs), including website traffic, social media engagement, content performance, trade show leads, and campaign effectiveness.