Marketing & Communications Officer
About the Role
CredPal is seeking a results-driven Marketing & Communications Officer to support its digital marketing and communications efforts, drive growth, and strengthen the company’s presence across digital channels.
Key Responsibilities
- Develop and execute growth-driven digital marketing strategies.
- Manage digital advertising campaigns across platforms including Google, Facebook, Snapchat, TikTok, and LinkedIn.
- Manage email marketing campaigns using platforms such as Mailchimp, HubSpot, or Brevo.
- Monitor marketing metrics, analyse funnels, and prepare performance reports.
- Leverage analytics tools and dashboards to track campaign performance and identify growth opportunities.
- Support SEO, content marketing, and CRM initiatives.
- Develop compelling marketing communications across relevant channels.
Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years’ experience in digital marketing, preferably within fintech or high-growth companies.
- Proven experience managing digital advertising platforms.
- Proficiency in email marketing tools such as Mailchimp, HubSpot, or Brevo.
- Strong understanding of marketing metrics, funnel analysis, and performance reporting.
- Experience with analytics tools such as Google Analytics and Data Studio.
- Knowledge of SEO, content marketing, and CRM platforms.
- Strong written and verbal communication skills.
- Creative, growth-oriented, and able to work independently and collaboratively.
https://credpal.zohorecruit.com/jobs/Careers/712621000005490007/Marketing-Communications-Officer?source=CareerSite