Marketing Communications & Product Content Manager
Posted Updated
Description
SurfacePrep is seeking a Marketing Communications & Product Content Manager to shape our brand voice, product messaging, and customer-facing content. This hands-on role will develop content and campaigns that support lead generation, sales enablement, e-commerce growth, and key business initiatives. The ideal candidate is a strong writer and storyteller who can translate complex technical concepts into clear, engaging messaging in a fast-paced B2B environment.
What You’ll Do
- Develop and maintain consistent brand messaging, voice, value propositions, and product positioning across websites, campaigns, social media, collateral, and sales materials.
- Partner with business leaders, sales teams, and subject matter experts to translate complex technical information into clear, customer-focused messaging that communicates product value and differentiators.
- Create compelling website content, blogs, case studies, application stories, customer success stories, and other marketing materials that educate customers and strengthen the brand.
- Develop product and service content that supports lead generation, sales enablement, e-commerce growth, and strategic business initiatives.
- Interview subject matter experts and operational leaders to uncover insights and develop content for digital campaigns, sales tools, supplier programs, and other marketing initiatives.
- Develop and execute integrated marketing campaigns, including campaign strategy, messaging, content, and supporting assets.
- Collaborate with Digital Marketing, Events, Creative, suppliers, and external partners to coordinate campaign execution and ensure consistent messaging across channels.
- Monitor content and campaign engagement to identify opportunities to improve performance, strengthen customer engagement, and support pipeline growth.