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DFI Retail Group

Marketing Communications Specialist

Posted Updated
Discussion

Is this your next challenge in Retail Marketing?


The challenge is to:

  • Actively drives the brand’s presence, securing the efficiency of the communications across omnichannel
  • Formulate and implement marketing strategies to raise brand awareness across traditional, digital medial platforms and social media
  • Embraces the new digital media to convey a different, innovative message to customers
  • Performs quality control on all advertisements and content distribution; tracks monthly performance data
  • Work closely with media and social agency on media planning and to ensure execution excellence in campaigns
  • Understands the customer preferences, profiles, attitudes and expectations towards digital and social platforms, and leverages this knowledge to enhance better user experience
  • Assist on competitive data generation, analysis and presentation
  • Prepare evaluation of media opportunities, keep tracks of market trends

Do you have experience in Marketing Communications?

  • Degree holder in Marketing, Business Administration or other related disciplines
  • 1-2 years experiences in Marketing Communications and Digital Marketing
  • Experience in retail, FMCG or media/digital agency is an advantage
  • Ability to work in a fast-paced environment and able to manage multi-task under the tight deadlines
  • Independent, self-driven and enjoy working in retail market
  • Proficient in Microsoft Office including MS Word, Excel and Powerpoint
  • Excellent command of both spoken and written English and Chinese
  • Candidate with more experience will be considered for the role of Marketing Communications Senior Specialist

See also

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