Marketing & Communications Specialist

Reports to: Corporate Director of Marketing & Communications and General Manager of Oakwood Country Club

Job Summary

Operates as the on-site marketing department for the club, independently executing the marketing and communications plan set in partnership with the Corporate Director. Owns day-to-day design production, social media, website content, and member communications, escalating strategic decisions, brand questions, and budget items to corporate oversight as needed.

Graphic Design & Production

• Independently designs and produces all print and digital marketing materials — membership brochures, event collateral, signage, menus, tournament materials, and promotional/membership kits — using Adobe Creative Suite or equivalent tools.
• Manages layout and production of club publications (newsletters, magazine, annual report) from concept through print-ready file.
• Conducts press checks for high-end print production and manages relationships with local print vendors.
• Applies corporate brand standards independently, flagging the Corporate Director on any exceptions or new brand applications.

Social Media & Digital Content

• Owns the club's social media accounts end-to-end: content calendar, graphic and short-form video creation, posting, and community engagement.
• Tracks performance metrics and adjusts content strategy, reporting results to the Corporate Director on a regular cadence.
• Creates platform-optimized content tailored to each channel's format and audience.

Website & SEO

• Maintains and updates all website content and the online member directory as sole content owner.
• Applies working SEO practices (metadata, keywords, alt text, site structure) to support visibility, without requiring outside SEO support.
• Monitors basic analytics (web traffic, engagement) to inform ongoing content decisions.

Communications & Editorial

• Writes, edits, and approves internal and external communications, including newsletters and email campaigns, with final sign-off from the Corporate Director on sensitive or high-visibility pieces.
• Manages email marketing platform, direct mail coordination, and event promotion calendars independently.

Cross-Functional Coordination

• Serves as point of contact for department heads (Golf, Events, Food & Beverage, etc.) on all marketing needs, translating requests into finished materials without additional design staff.
• Coordinates the annual golf marketing plan directly with the Golf Professional General Manager.
• Manages freelance or contract support (writers, photographers, vendors) as needed for overflow work, with Corporate Director approval on spend.
• Leads local publicity and media relations efforts, with corporate messaging guidance as needed.

Administrative

• Manages advertising sales coordination, billing, and revenue tracking for club publications.

• Photographs club events for marketing and archival use.