MARKETING & COMMUNICATIONS

At Westhill Institute, we believe that great schools are built by passionate, dedicated, and inspiring educators and professionals. We are an IB World School committed to academic excellence, innovation, and the holistic development of our students. Our community values collaboration, continuous learning, and a global mindset. We invite talented professionals who are eager to make a meaningful impact to explore our current job openings and become part of a dynamic, supportive, and forward- thinking educational environment.

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, Advertising, Graphic Design, Visual Communication, or a related field.

Experience

3–5 years of professional experience in Marketing, Digital Marketing, social media management, digital campaigns, content development, and brand communications.

Schedule

Monday through Friday, 9-hour workday including a one-hour lunch break, and Saturdays when required by the department.

Language

Bilingual in English and Spanish.

Reports to

Head of School

Position Objective

Develop and execute Westhill Institute's marketing strategies, working cross-functionally with Admissions to support new student recruitment and enrollment, while monitoring campaigns, leads, segmentation, conversion, and results.

Work closely with the Junior position and take an active, hands-on role in the department's day-to-day activities, including content creation, social media, graphic design, photography, video production, campaigns, and events.

Institutional communications and related guidelines will remain under the direction of the Head of School.

Experience & Skills

• Proven experience in Digital Marketing, social media management, content development, and brand communications.
• Experience developing and executing digital campaigns focused on lead generation and student recruitment.
• Strong understanding of metrics, audience segmentation, lead management, conversion, and performance analysis.
• Experience with Meta Ads, Google Ads, Google Analytics, and CRM/lead management tools.
• Experience developing content for websites, print materials, video, and digital platforms.
• Knowledge of graphic design and proficiency with design tools.
• Experience in photography and/or video production.
• Strong analytical skills and the ability to use marketing data and results to support decision-making.

Key Responsibilities

1. Develop and execute Westhill Institute's Marketing Plan, using data and performance metrics to support enrollment growth.
2. Work cross-functionally with Admissions on strategies and initiatives focused on new student recruitment and enrollment.
3. Monitor and analyze campaigns, leads, lead sources, segmentation, conversion, and results.
4. Analyze campaign performance and recommend adjustments to media investment, target audiences, content, and channels.
5. Develop and execute digital advertising campaigns.
6. Create and oversee content for social media and digital platforms.
7. Participate in the design and production of digital and printed materials for Marketing and Admissions.
8. Provide photography and video support for school events and activities.
9. Keep website content up to date and support strategies to increase traffic, visibility, and online presence.
10. Maintain Westhill Institute's visual identity and brand consistency in accordance with institutional guidelines.
11. Organize, assign, and follow up on the Junior position's work, while collaborating on the department's day-to-day activities.
12. Participate in the coverage of events and activities across Westhill Institute campuses, including weekends when required.

Monthly Salary: $25,000.00 – $30,000.00 MXN + Mandatory Benefits

If you meet the profile and are passionate about working in an educational environment that fosters diversity and excellence, we want to get to know you!

Be part of a community that inspires us to learn and grow together!