Marketing Community Lead
Role overview
Mirai is looking for a passionate and strategic Arabic community manager to help us grow in the MENA region. In this key role, you’ll build our local community from scratch and lead a team of junior moderators. You’ll be the main cultural connector, making sure Mirai’s global vision feels meaningful and relevant to Arabic speakers.
Key responsibilities
1. Community building & strategy
Launch & growth: Set up and grow Mirai’s Arabic channels on Discord, Facebook, and other relevant social platforms.
Localization: Adapt global brand messaging into native Arabic that feels authentic, accounting for regional dialects and cultural nuances.
Engagement: Design and execute community-led initiatives, including AMAs, local contests, and virtual events to drive high retention.
2. Leadership & mentorship
Team training: Recruit, onboard, and mentor junior community moderators, providing them with the tools and guidance to succeed.
Quality assurance: Develop internal standard operating procedures and communication guidelines for the Arabic team.
Performance tracking: Set KPIs for junior staff and provide regular feedback to ensure a high standard of community support.
3. Moderation & safety
Cultural sensitivity: Ensure all community interactions respect regional norms while adhering to Mirai’s global safety standards.
Crisis management: Proactively manage community conflicts and serve as the lead for regional crisis communication.
Bilingual excellence: Native-level fluency in Arabic and professional-level proficiency in English is a must. You must be comfortable communicating with a global team in English while managing the community in Arabic.
Requirements
Language & communication (strict requirement)
Cultural literacy: Deep-rooted understanding of the MENA digital landscape, gaming/tech culture, and regional social etiquette.
Experience & skills
Leadership: Minimum of 3+ years in a leadership or supervisory role, with a proven ability to train and manage junior employees or volunteers.
Community management: 3–5 years of experience managing online communities (Discord, Facebook, Telegram, X).
Technical savvy: Expert-level knowledge of Discord server management, moderation bots, and social analytics tools.