Marketing Consultant - Bhumi Fellowship
About Bhumi Fellowship:
The Bhumi Fellowship is a two-year, full-time leadership program that places passionate young leaders in government schools across India. Fellows work closely with teachers, students, and communities to bring joyful learning, social-emotional learning (SEL), and systemic change to public education.
This role focuses exclusively on driving visibility, applications, and youth engagement for the Bhumi Fellowship through high-energy on-ground outreach.
About the Role:
We are looking for a Marketing Consultant who can take Bhumi Fellowship to the places where young people actually are - cafés, colleges, youth hangouts, events, co-working spaces, bookstores, gyms, cultural hubs, and collaborate with our Marcomms team to drive applications.
This is a hands-on, action-oriented role.
Key Responsibilities:
- Lead Acquisition & Conversion
Drive verified applications by identifying high-potential candidates through on-ground interactions and ensuring they complete the application journey via tracked QR codes and direct follow-ups. - Strategic Venue Partnerships
Establish a network of active "Youth Touchpoints" (cafés, co-working spaces, and colleges) across Chennai where Bhumi Fellowship branding is prominently displayed and maintained throughout the campaign. - Event & Activation Execution
Orchestrate high-energy offline activations weekly, ranging from pop-up info desks to community meetups, designed to convert passive interest into immediate lead data. - Market Intelligence & Reporting
Deliver weekly performance audits that map offline lead sources to conversion data, providing the Marcomms team with actionable "on-the-street" insights to optimize overall recruitment strategy.
Who We’re Looking For:
- 1-2 years of experience in marketing, community marketing, youth marketing, or brand activation roles.
- Interest in education, youth leadership, and social impact.
- Comfortable with field work, meeting people, visiting venues, coordinating placements, and being on the move.
- Basic understanding of digital marketing fundamentals (social media,analytics).
- A natural communicator who can pitch the Fellowship confidently to young people.
- Fluent in English; Tamil communication skills are a strong plus.
- Highly organised, proactive, and able to work independently.
What Makes This Role Exciting:
- High ownership and visible impact on Fellowship recruitment.
- A mix of strategy, creativity, and execution.
- Opportunity to experiment with unconventional marketing ideas.
- Direct contribution to transforming public education in India.
Others:
- Location: Chennai
- Engagement Type: Consultant / Project-based
- Duration: 2-3 months (extendable based on performance)
- Start Date: Immediate / As mutually agreed