Marketing Content Manager (64744)

Position Summary

The Marketing Content Manager (MCM) shapes, drives, and executes Collaborative Classroom’s overarching content strategy while leading the end-to-end project management of content production. This role acts as both a strategic planner and an operational hub, converting business objectives and subject-matter expertise into targeted, multi-format content campaigns (blogs, video, white papers, customer success stories, and collateral) that build brand authority and generate marketing-qualified leads in service of sales goals, product launches, and broader organizational campaigns.

This role reports to the Marketing Director and works in close intra-team collaboration with the Senior Events Manager and Digital Marketing Manager. As a cross-team and cross-functional role, the MCM confers and collaborates with internal sales team leaders, product and implementation experts, as well as external SMEs, to produce high-impact, technically accurate marketing content on schedule.

Essential Job Functions

• Strategy, Planning & Development: Define and manage the cross-channel content strategy and content development, ensuring alignment with sales goals, product launches, and broader organizational campaigns.
• Content Calendar Ownership: Own and manage the Collaborative Classroom marketing content calendar and pipeline, mapping topic clusters to the buyer journey.
• SEO & Optimization: Leverage keyword research, SEO best practices, and search intent insights to drive organic traffic and optimize lead conversion across digital channels.
• AI & Content Innovation: Implement AI-assisted tools and frameworks to scale content creation, repurpose existing assets (e.g., webinars into video snippets, blogs, and articles), and optimize existing marketing collateral.
• Quality & Brand Consistency: Maintain high editorial standards, tone, and messaging consistency across all sales enablement materials, promotional assets, and external communications.

Required Qualifications, Experience, and Competencies

• Experience: 3–5+ years in content strategy and marketing project management, preferably within the PreK–12 education or EdTech sector.
• Domain Knowledge: Strong knowledge of PreK–8 English Language Arts (ELA) instruction and evidence-based literacy practices.
• Project Management Skills: Proven ability to manage multi-stakeholder content pipelines, juggle competing priorities, and maintain clear timelines using project management platforms (e.g., Smartsheet, Trello).
• Writing & Editorial Mastery: Exceptional writing, editing, and content repurposing skills across diverse formats . Video editing skills are a plus.
• Tools & Technology: Advanced hands-on experience with SEO suites, HubSpot, WordPress, Google Workspace, and generative AI content tools.

Education

• Undergraduate degree preferred.
• Communication, Marketing, or Education degree preferred
• Past teaching or classroom experience is a plus.

Physical Demands:

• Ability to sit or stand and work at a computer and/or phone for extended periods
• Ability to assist with physical events and conference set-up
• Ability to lift up to 30 pounds