Marketing Content Manager
Description
- Job grade: Higher Executive Officer
- Contract type: Permanent
- Business area: ONS - Corporate Services - Communications and Digital Publishing
- Type of role: Communications / Marketing
- Working pattern: Flexible working, Full-time, Job share, Part-time
- Number of jobs available: 1
Location
This role is aligned to ONS hybrid working principles, which are based on attending the office with purpose. The postholder will be expected to contribute to the organisation’s overall 40% office attendance, in line with business and role requirements.
Please refer to attachments below for terms and flexibilities.
The induction process for the role will be conducted in person.
About the job
Job summary
The Office for National Statistics (ONS) is the UK’s largest producer of official statistics, covering a range of key economic, social and demographic topics. These include measuring changes in the value of the UK economy, estimating the size, geographic distribution, and characteristics of the population, and providing indicators of price inflation, employment, earnings, crime, and migration.
We also run the Census every 10 years, which helps to build a detailed picture of the population of England and Wales. The next Census will be in 2031.
Every day, decisions are made that have an impact on the things that matter to all of us. To make those decisions, people and organisations need up-to-date, reliable information. For the most part, this information comes in the form of data. At the ONS, we collect and use these data safely and securely to create official statistics.
As well as the Census, another way that we collect data is through monthly, quarterly and annual surveys, as well as several one-off surveys. It’s vital that people continue to take part in our surveys, so that our statistics are as accurate and representative as possible.
Job description
Are you a marketing and communications professional who can deliver content-led marketing to engage with a range of audiences and promote the important work of the ONS? This is an exciting opportunity to play an important role in engaging with the public and promoting the positive effect that data and statistics have on everyone’s lives. You will find the stories behind the stats, exploring creative ways to bring data to life.
Organisations use our statistics to make important decisions that affect us all. It’s important for us to show how our data and statistics can benefit everyone. We also need to make sure that more people take part in our surveys and studies. As we plan for Census 2031, it’s more important than ever to position the ONS as a trusted source of official statistics.
You will play an important role in delivering the content strategy that will achieve this through various marketing strategies, both online and offline, on paid-for and owned platforms. This will include:
- Creative development of campaign propositions based on recognised motivations and barriers
- Creating strap line options and body content for marketing materials as part of an iterative process
- Writing long and short-form content for print and digital promotional materials, including adverts, leaflets, posters, postcards, website pages, social media posts, video scripts, etc.
- Reviewing content based on agreed house-style and tone of voice guidelines
But above all, you will bring your skills in creativity and storytelling to find engaging, innovative ways to share the important work we do at the ONS.
Your experience and expertise
You will have several years’ content marketing experience, and evidence of delivering communications impact to achieve organisational objectives, and as part of wider-scale multi-strand campaigns.
You will be able to demonstrate the use of insight, analytics and campaign optimisation in content or campaign development and execution, and how this resulted in an increase in engagement and organisation outcomes.
You will demonstrate the ability to craft creative, innovative marketing concepts and content that not only answer advertising briefs but also push the boundaries of what’s possible to increase engagement.
Key Responsibilities
- Work collaboratively with internal colleagues and external partners to create effective, engaging content ideas that align with ONS objectives.
- To be a source of creative concepts and ideas that can be progressed into different mediums and materials.
- Write and iterate content in varying formats with the aim of improving engagement and impact with target audiences.
- To be a subject matter expert, ensuring all content:
- adheres to target audience insights, house-style and tone of voice guidance
- is technically correct from a business perspective
- conforms to relevant internal guidelines and legal requirements - Work with senior manager to deliver regular updates and report KPIs.
- Collaborate with teams across Communications and the wider organisation to deliver the best outcomes possible.
- To write, edit and advise on the development of a range of digital and printed materials, ranging from letters and leaflets to social media posts and campaign propositions.
Person specification
Essential criteria
You will be a high-performing communications professional who can demonstrate:
- Strong copy writing and proofreading ability for all forms of digital copy including web, email and social media, with an understanding of digital user experience, SEO and accessibility
- A track record of developing, planning and delivering creative content or communications strategies to achieve tangible impacts, and the capacity to prioritise and work across multiple projects
- Experience of using audience insight to define content for both mainstream and niche audiences, putting our users at the heart of plans and developments
- Experience of working with teams across organisations to ensure communications outcomes are achieved, and integrated
- The ability to operate independently in a fast-paced and changing environment, with proven ability to project manage and achieve objectives
- Outstanding communication skills, both oral and written, with high levels of sensitivity and judgement and the ability to influence outcomes effectively through persuasive argument
Qualifications
Behaviours
We'll assess you against these behaviours during the selection process:
- Communicating and Influencing
- Delivering at Pace
- Making Effective Decisions
- Managing a Quality Service
Benefits
The Office for National Statistics is part of the Civil Service, and as such we share a number of key benefits with other departments, whilst also having our own unique offerings to support our valued colleagues across the organisation.
Whether you are hearing about us for the first time or already know a bit about our organisation, we hope that our careers site will give you a great insight into the benefits and facilities available to our colleagues, and our fantastic working culture.
Inclusion & Accessibility
At the ONS we are always looking to attract the very best people from the widest possible talent pool, and we are proud to be an inclusive, equal opportunities employer. As a Disability Confident Leader we’re committed to ensuring that all candidates are treated fairly throughout the recruitment process.
As part of our application process, you will be prompted to provide details of any reasonable adjustments to our recruitment process that you need. If you would like to discuss any reasonable adjustments before applying, please contact the recruitment team in the first instance.
If you would like an accessible version of any of the attachments or recruitment documents below or linked to in this advert, please contact the recruitment team who will be happy to assist.
Things you need to know
Artificial intelligence
Selection process details
The ONS is unable to offer visa sponsorship for this role. Applicants must have a valid right to work in the UK when employment commences. If you are currently in the UK on a time-limited visa, it must have at least 18 months remaining at the point of application.
To work at the ONS, applicants must meet the Civil Service nationality requirements, satisfy UK right to work requirements and, where applicable, meet the relevant security clearance requirements.
If you are unsure whether you meet the appropriate right to work or security clearance eligibility criteria, please refer to the guidance on or contact the recruitment email provided in the advert before applying. Failure to meet these requirements will result in your application being rejected and employment offers being withdrawn.
Application Process
Number of Stages: 2-stage process
Stage 1: Application
Stage 2: Interview
Stage 1 – Application
The assessment process at the application stage will be based on your work history, CV, skills, experience, and personal statement. It is important that your application is tailored to highlight the skills, knowledge, and experience relevant to the role.
A personal statement is required at application stage, the maximum word count allowed is 1250 words, which should not be exceeded. You should provide evidence for each essential skill criterion listed in the person specification. As these criteria are scored, it is advisable to give clear examples for each one, including the impact of your actions, ideally utilising the STAR technique (Situation, Task, Action, Result).
Please note that Success Profiles Behaviour examples are not required at this stage of the application process.
When a high volume of applications are received, the sift pass mark may be adjusted. Candidates will be invited to interview based on their merit order, with those achieving the highest scores being prioritised. Applicants who score below the adjusted pass mark but still pass will be placed on hold and may be invited to interview at a later date.
We often have similar roles available at different grades. If a candidate is suitable for a similar role or a lower grade than they have applied for, we may offer the candidate that role without the need to go through a further selection process providing the role has the same behaviours, and essential skills.
Stage 2 – Interview
If invited to interview, you will be assessed using techniques aligned with the Civil Service Success Profiles framework, covering all behaviours listed in the job advert.
Interviews will be held online via Microsoft Teams.
A reserve list may be held for a period up to 12 months from which further appointments may be made.
Important Dates
The Sift will be conducted from 17th November
Interviews will be conducted w/c 30th November
Dates are subject to change.
For the full terms and conditions of the post, please see attachments.
Please note that all campaigns may be subject to withdrawal at any stage if the internal resource position changes.
Feedback will only be provided if you attend an interview or assessment.
Security
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
Diversity and Inclusion
Apply and further information
Contact point for applicants
Job contact :
- Name : Leigh Taylor
- Email : recruitmentoperations@ons.gov.uk
Recruitment team
- Email : recruitmentoperations@ons.gov.uk
Further information
Attachments
| 2721 Advert 1B Permanent - ONS National v1-00 Opens in new window (pdf, 83kB) |
| Role1_Standard_Requirements Opens in new window (pdf, 76kB) |
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