Marketing Content Writer

Overview of the Position

SFLA is seeking to hire a mission-driven and detail-oriented Marketing Content Writer to join our newly formed Marketing Writing Team under the Marketing Department. Each staff writer will specialize in a specific content area(s) and work closely with the corresponding department to produce high-quality, on-brand written materials. The writer will report to the writing manager and will take full ownership of their content, including final sign-off and accountability for accuracy, tone, and timeliness

Responsibilities

Content Creation & Collaboration

• Write and edit content tailored to a specific department or initiative (e.g., Programs, Development, Marketing, Policy).

• Collaborate closely with assigned teams to understand messaging goals, campaign timelines, and audience needs.

• Attend relevant team meetings to stay informed and align with departmental priorities.

• Update and maintain website content, including copy, pages, and basic edits within WordPress, as needed.

Editorial Ownership

• Take full responsibility for the quality and completion of assigned content.

• Sign off on final drafts, confirming readiness for publication or distribution.

• Ensure all content aligns with SFLA’s Lexicon, Style Guide, and brand voice.

• Proficiency in receiving direct and constructive feedback from executive staff and department heads.

Content Types May Include

• Emails, texts, and newsletters

• Website and landing page copy

• Fundraising and development materials

• Training resources, reports, and Op-Eds

• Video scripts, blog posts, and social media copy

AI & Workflow Integration

• Create initial drafts using Copilot, leveraging its capabilities to accelerate content development by pulling from SharePoint, Teams, Outlook, organization websites and other content, as trained by the writing manager.

• Conduct an editing pass through Copilot to ensure the work is accurate and aligned with the organization’s Lexicon and Style Guide.

• Remain responsible for the final product, regardless of AI assistance. Copilot is a support tool, not a substitute for ownership or accountability.

• Manage tasks and deadlines through Asana or other project management tools.