Marketing Coordinator
Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!
Overview
The Marketing Coordinator supports the Portfolio Management team by coordinating commercial and marketing initiatives that drive revenue growth, profitability, and supplier performance. This role is responsible for analyzing business data, supporting pricing and promotional strategies, monitoring trade spend effectiveness, preparing market and performance reporting, and coordinating cross functional projects across Portfolio Management, Sales, Finance, Pricing, and supplier partners.
The Marketing Coordinator serves as a key business partner to the Portfolio team by transforming data into actionable insights, supporting Revenue Growth Management initiatives, maintaining critical business reporting, and ensuring the successful execution of strategic marketing and commercial programs. This position requires strong analytical skills, attention to detail, project management capabilities, and the ability to manage multiple priorities in a fast paced environment.
Responsibilities
- Revenue Growth Management (RGM)
- Develop and execute comprehensive RGM strategies aligned with commercial and profitability objectives
- Drive pricing, promotion, assortment, and mix optimization initiatives across key brands and channels
- Partner cross-functionally with Sales, Finance, Marketing, Supply Chain, and Distributor teams to deliver profitable growth
- Trade Spend & Promotional Optimization
- Improve trade spend efficiency through disciplined investment management and ROI analysis
- Optimize promotional depth, frequency, timing, and customer investment strategies
- Establish trade spend guardrails and performance metrics to maximize return on investment
- Analyze promotional lift, incrementality, and margin impact to improve commercial effectiveness
- Pricing & Mix Optimization
- Lead price point optimization initiatives including everyday pricing, package architecture, and competitive price laddering
- Evaluate elasticity, price realization, and consumer value perception to support pricing decisions
- Identify opportunities to improve premiumization and portfolio mix performance
- Drive strategic recommendations to enhance gross margin and revenue growth
- Supplier & Portfolio Coordination
- Coordinate supplier meetings, business reviews, planning sessions, and communication initiatives
- Act as a liaison between Portfolio Management, suppliers, Sales, Finance, Pricing, and other internal stakeholders
- Marketing Communications & Presentation Development
- Develop and maintain professional presentations, business reviews, promotional materials, and supporting communications for internal and external audiences
- Produce accurate, visually appealing, and business-focused presentation materials that meet established deadlines and company standards
- Project Coordination & Timeline Management
- Coordinate multiple marketing, supplier, pricing, and portfolio initiatives simultaneously
- Track project milestones, monitor deadlines, and proactively communicate status updates to stakeholders
Qualifications
- Bachelor's degree or Associate's degree preferred
- Experience in a marketing and/or administrative role preferred
- Proficient in Excel
- Proficient in Microsoft Office Suite, in particular PowerPoint
- Experience with Diver/Program Advisor, Canva, and AI platforms a plus
- Solid research/analytical skills required
Compensation & Benefits
The starting salary for this role is $38 per hour.
In addition to salary, this role may be eligible for a discretionary bonus and offers a comprehensive benefits package including Medical, Dental, Vision, 401K plan with company match, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more.
Why You Will Love Allied Beverage Group
Industry Leader – We are New Jersey’s Largest Wine and Spirits Distributor
Culture – We may be a big corporation, but we are still family owned and we like to think that influences our work environment. We promote a culture based on trust, respect and collaboration
State of the Art Facility – We opened a brand-new corporate office and distribution center in Elizabeth, NJ in 2019
Your Continued Growth – Our company encourages our employees to reach high, live up to their potential, and advance in their careers. We offer over 9,000 professional development courses that employees can take at any time
Competitive Pay and Quality Benefits – Allied Beverage Group offers competitive pay commensurate with experience along with a comprehensive benefits package
Allied Perks! – Associate recognition, discounts with several vendors and more
The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug and background check for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.
Allied Beverage Group participates in the E-Verify program to confirm employment eligibility of all new hires in the United States.
EEO and AI Disclosure Statement
Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other legally protected characteristics.
As part of our recruitment process, Allied Beverage Group uses artificial intelligence (AI) tools to support the initial review of applications. These tools are designed to assist our recruiters in identifying qualifications and experience that align with the requirements of each role. The tools do not make hiring decisions. All final decisions are made by our recruitment team and hiring managers.
We are committed to fair and equitable hiring practices. If you have questions about this process or need an accommodation, please contact Human Resources.