Marketing Coordinator
POSITION SUMMARY: Develops materials and coordinates with internal and external vendors to deliver messages to the public and the media regarding Birkey’s Farm Store, Inc.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
- Support the Marketing Manager with planning, implementing, and monitoring of marketing campaigns.
- Demonstrate strong project management skills and the ability to manage multiple projects across varying timelines and complexities simultaneously.
- Create and oversee the production of internal and external marketing deliverables including print documents, radio, email blasts, flyers, digital marketing, and other related efforts, as directed. Prepare, format, and edit a wide range of documents.
- Organize and complete work autonomously while meeting deadlines.
- Package and prepare files for release to printers. Conduct press checks.
- Support social media efforts and web updates, including content creation, editing, and posting as needed.
- Collaborate closely with internal stakeholders, including store managers and other team members at all locations to develop, manage and deploy customer and prospective customer communication projects.
- Assist with video production efforts and photography requirements to support marketing strategies and tactics.
- Stay up to date with new techniques and design trends through research and education.
- Proactively manage the organization of marketing collateral including content, documents, images, and project data.
- Contribute to marketing and creative brainstorming initiatives by identifying and proposing internal and external ideas to promote general awareness of the Birkey’s Farm Store brand.
- Occasionally travel to store locations and events as needed.
- Identify marketing trends, industry pulse, and key opportunities for innovation.
- Assist in the selection and ordering of company apparel and promotional items.
- Assist Marketing Manager with other marketing projects as requested.
- Must be available to commute and work in the administrative office full-time.
- Maintain a safe working environment and always adhere to company safety program.
- Perform other duties as assigned.
Customer Service Responsibilities:
- Ensure every customer is satisfied with the products, services, and support of all staff.
- Resolve customer’s concerns efficiently and effectively.
- Always promote a positive attitude.
- Maintain a professional appearance and demeanor.
- Exhibit Birkey’s high level of customer service daily.
- Acknowledge appreciation of clients and customer.