Marketing Coordinator

Role: The Marketing Coordinator contributes to the obtainment of CapEd’s business objectives and mission by implementing and tracking marketing campaigns across digital channels, in person events, and in-branch experiences.

Essential Functions & Responsibilities:

• Implements and actively monitors marketing campaign assets in all media channels to increase brand awareness, drive lead generation and facilitate member engagement.
• Under the guidance of the AVP of Marketing & Creative Services, functions as the primary contact for all media purchases and deployment with media partners.
• Tracks internal and external marketing assets and performs asset lifecycle maintenance activities, such as archiving and asset expiration. Curates a library of campaign resources for internal use.
• Develops and generates reports on campaign performance, utilizing industry standard processes and platforms.
• Serves as the primary administrator of CapEd’s email platform for member communication, coordinating with Risk Management to ensure Opt-In regulations are met and updating processes to meet compliance.
• Maintains knowledge of all Credit Union products, services, and promotions.
• Contributes to efficient Credit Union operations by performing other job-related duties as assigned.