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Delaware Valley Paving

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Marketing Coordinator

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Description

Marketing & Social Media Coordinator
Marketing & Social Media Coordinator
Job Description
Support the execution of the company’s marketing strategy through social media management, content creation, video production, campaign support, event coordination, sales materials, and day-to-day marketing activities.
This role works closely with the Director of Marketing & Growth to turn strategy into consistent, high-quality execution across company brands.
Core Responsibilities
Social Media & Content
  • Manage day-to-day social media accounts across company brands, including scheduling, publishing, monitoring, engagement, and account maintenance.
  • Create and edit content including graphics, photos, short-form videos, reels, project highlights, employee features, and company updates.
  • Maintain the social media and marketing content calendar and ensure approved content is published consistently and on schedule.
  • Coordinate with field teams and internal departments to gather project updates, photos, videos, employee stories, and other content.
  • Help maintain a consistent brand voice and visual standard across social channels.
Campaign & Marketing Execution
  • Assist with the execution of marketing campaigns across social media, email, website, print, and sales channels.
  • Create and update campaign materials, one-pagers, project profiles, presentations, flyers, email content, and other marketing assets.
  • Assist with website updates, newsletters, email marketing, and internal communications.
  • Support the Director of Marketing & Growth with research, reporting, coordination, and special projects.
Events & Trade Show Support
  • Assist with trade show, client event, and internal event planning and execution.
  • Coordinate logistics including registrations, vendors, promotional materials, signage, shipping, attendee lists, invitations, supplies, setup, and breakdown.
  • Help organize pre-event materials and post-event follow-up information.
  • Maintain event checklists, timelines, files, and supporting documentation.
Sales & Business Development Support
  • Prepare presentations, one-pagers, project profiles, documents, and marketing materials for client meetings and business development efforts.
  • Assist with organizing sales collateral and ensuring current materials are easy for the sales team to access.
  • Support sales and recruiting campaigns with content, graphics, communications, and other marketing materials.
Marketing Organization & Coordination
  • Maintain organized photo, video, project, brand, and marketing asset libraries.
  • Track assigned projects and deliverables to ensure marketing requests are completed accurately and on time.
  • Help coordinate information and approvals across Marketing, Sales, Operations, Project Management, and other internal teams.
Key Goals & Measures of Success
  • Consistent Social Media Execution
    • Maintain an organized content calendar and consistent publishing cadence across company brands while meeting established brand and quality standards.
  • Stronger Content Production
    • Build a steady pipeline of useful photo, video, project, employee, and educational content that supports company and campaign priorities.
  • Reliable Campaign Support
    • Complete assigned campaign assets and marketing deliverables accurately, on brand, and within established timelines.
  • Organized Event Execution
    • Support trade shows and company events through strong preparation, organized logistics, accurate materials, and timely completion of assigned tasks.
  • Responsive Sales Support
    • Provide timely, polished materials for client meetings, presentations, recruiting efforts, and business development initiatives.
  • Marketing Organization
    • Maintain accessible, up-to-date content libraries, templates, calendars, event files, and marketing resources that improve team efficiency.
  • Ownership & Growth
    • Develop increasing ownership of day-to-day marketing execution, proactively identify needs, and reduce the amount of tactical work requiring direct involvement from the Director of Marketing & Growth

Skills

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