Marketing Coordinator Full Time

JOB TITLE\:	Marketing Coordinator
DEPARTMENT\:	Sales and Marketing
SUPERVISOR\:	Regional Marketing Manager

PURPOSE OF POSITION\:

Collaborate with marketing team and execute marketing activities to generate interest in The Capitol District (the district) and The Omaha Marriott Downtown at the Capitol District (The hotel) marketing efforts and social media presence. Marketing activities will include digital marketing campaigns, audit and update websites, create and post content to social media channels, respond to reviews, coordinate event programming initiatives and analyzing, maintaining and reporting a strong online revenue based presence.

Assist in the execution of the strategic marketing plan at the direction of the Regional Marketing Manager, Director of Sales and Marketing, and General Manager (the hotel).

ESSENTIAL FUNCTIONS\:

1. Participate in the development and execution of comprehensive internal and external marketing plans for the Capitol District and various hotel needs (as delegated) focused on traditional and digital advertising, collateral, social media and online presence.
2. All internal and external marketing for the district and the hotel will be done in keeping with the style, design and professionalism, consistent with The Capitol District brand as well as Marriott International standards and Marcus Hotels & Resorts specifications.
3. Manage engaging content for the district and hotel social media campaigns, to include content creation, scheduling and tracking.
4. Community moderation, including answering comments and questions, prompting further engagement, escalating issues to department heads, following up on issues, and maintaining community standards. Given our business and the nature of social media, some weekend and holiday work will be required.
5. Maintain current and accurate information on all web-sites associated with the district and hotel, including but not limited to owned assets and third party sites.
6. Manage organic search engine performance and goal-setting based on site impressions, click through rates, traffic, conversions, and other relevant data.
7. Manage the collection and creation of photography and image assets for in-house and external use. Capturing images in-house as well as working with professional photographers for coordinated styled photography shoots.
8. Create and manage promotional materials from graphic design production to printing for online images, sales collateral, display signage, events and other promotional materials.
9. Work with the hotel event team and leadership to plan public, community-driven events to drive brand awareness and interaction.
10. Participate in marketing meetings and attend customer events as needed.
11. Assist in pulling reporting and analytical data to assure proper campaign attribution and proper integration of all hosted and managed campaigns.
12. Perform other duties as assigned.

MANDATORY JOB REQUIREMENTS\:

1. High school diploma or equivalent required, Four-year college degree preferred, however, any combination of education and training within hotel sales and/or marketing, communication arts may also be considered.
2. Strong planning and organization skills. Must be self-motivated and able to meet multiple deadlines.

MANDATORY JOB REQUIREMENTS (continued)\:

1. High level of comfort using computers and the internet is required. Experience with email and social media (Social Media Management Tools, Facebook, Instagram, Twitter, YouTube and similar) is desired
2. Thorough knowledge of Microsoft Office (Word, Excel and Outlook), desktop publishing and graphic design.
3. In-depth knowledge of Facebook and Instagram Marketing tools.
4. Excellent interpersonal, listening and communication skills to include the ability to read, write, speak, and understand the English Language.
5. Excellent written, verbal and visual communication skills are required, to include copywriting and visual storytelling through images.
6. Stay abreast of online marketing developments and trends
7. Flexibility to work varying schedules to reflect the business needs of the hotel and oversight of events.
8. Ability to effectively handle customer concerns in a friendly and positive manner. This involves listening to the nature of concern, demonstrating empathy with the customer and providing positive and proactive solutions.
9. Ability to sit, stand and move throughout to perform essential job functions.
10. High degree of accuracy and detail orientation.
11. Promptly respond to requests for information on the Capitol District and the hotel.
12. Conduct tours of the hotel to include ballrooms, meeting space, guest rooms, food and beverage outlets and public space and meet with clients as needed.
13. Hearing and visual ability to observe and detect signs of emergency situations.
14. Ability to access and accurately input information.
15. Must be able to represent the company in a professional, well-groomed and courteous manner.
16. Ability to understand departmental/hotel financial and sales objectives.
17. Adhere and support hotel and corporate policy and procedures.

PREFERRED EXPERIENCE & SKILLS

1. Knowledge of Adobe Creative Cloud (Photoshop, Illustrator and InDesign) is required.
2. Knowledge of Marriott systems including CI/TY.
3. Experience marketing to the Omaha, NE travel markets.
4. Knowledge of current travel trends and best marketing practices.
5. Experience in marketing as an intern, trainee or associate
6. Experience with digital marketing, SEO, SEM, e-mail campaign management and other general projects

PHYSICAL ACTIVITIES

1. Average hours per week\: 40
2. Tools and equipment used in this position\:

Tool/Equipment	Occasionally	Frequently	Continuously
Photocopier/Printer		X
Fax Machine	X
Paper Cutter	X
Computer			X
Telephone		X
Writing Utensil			X

1. Percentage of time during the normal work day the employee is required to\:

Sit\:	80%	Twist\:		Stand\:	5%	Crawl\:		Walk\:	10%	Kneel\:
Lift\:		Drive\:	5%	Squat\:		Climb\:		Bend\:		Reach\:

1. Maximum consecutive time during the normal workday for each activity\:

Sit\:	5 hrs	Twist\:		Stand\:	3 hrs	Crawl\:		Walk\:	1 hrs	Kneel\:
Lift\:		Drive\:	2 hr	Squat\:		Climb\:		Bend\:		Reach\:

1. The weight required to be lifted each normal workday. (Occasionally 1-33%,

Frequently 34-66%, Continuously 67-100%)

Weight	Not Required	Occasionally	Frequently	Continuously
Up to 10 lbs.		X
Up to 20 lbs.		X
Up to 35 lbs.		X
Up to 50 lbs.	X
Up to 75 lbs.	X
Up to 100 lbs.	X
Over 100 lbs.	X

1. Repetitive use of hands\:

Simple grasping\:	25%	Normal weight\:		Frequency\:	Continuous
Pushing and pulling\:	35%	Normal weight\:		Frequency\:	Frequently
Fine manipulation\:	10%

1. Sensory requirements (speech, vision, smell, touch, hearing)\:

Speech, vision, hearing, taste and smell

1. Environmental factors of each normal workday\:

Time spent\:	Inside\:	90%	Outside\:	10%
Atmosphere\:	Fumes\:	0	Odors\:	0	Dust\:	0	Gas\:	0
Special Hazards\:	Mechanical\:	0	Electrical\:	0	Chemical\:	0	Other\:	0
Temperature\:	Varies based on Season (appr. 65°-85°)
Humidity\:	Varies (appr. 5%-50%