Marketing Coordinator / Full Time

Position Summary: The Marketing Coordinator is responsible for the development and implementation of effective marketing strategies, conducting market research, competitive analysis, facility tours, coordinates all cultivation and special events, manages move-in dates, statement of accounts, and assist in the options selection and move of prospective residents to assure their comfort and satisfaction with the facilities, programs and services offered.

Essential Functions:

• Assist with the development and implementation of effective marketing strategies, assist in conducting market research, competitive analysis, and facility tours.
• Coordinates all cultivation and special events, manage move-in dates, statement of accounts.
• Assist with developing new marketing programs to promote retirement living as an active, enriching enhancement of life.
• Work closely with the Director of Marketing and Retirement Counselors to establish and execute marketing plans and related strategies.
• Promote good public relations within the community and the region and represent Wesley Commons at various community and/or business meetings in a professional manner; promote existing and new programs and/or policies.
• Coordinates the Resident Referral Incentive Program.
• Serve as a primary contact for residents as they transition from being a depositor to becoming a resident. Execute a pre-move checklist and successfully transition new residents to Resident Services.
• Manage the selection of standard options, standard upgrades, and custom upgrades for residences. Synchronize selections and coordinate with the Director of Marketing and incoming residents’ timeline.
• Arrange appointments with prospective residents to assist them with choosing colors, decorating selections and any other options available; meets with prospective resident, appropriate Wesley Commons staff, contractor, etc. to finalize requested changes to new or existing units; documents and obtains approval signatures on agreements before changes are expedited and follow-up to ensure completion of all work. Submits the renovation order form to Director of Marketing, who will manage the renovation process.
• Assists with the day-to-day operations of all new move ins with selected contractors. Assists in creating a punch list of outstanding items required for completion.
• Assist Director of Marketing in coding of all invoices for the work completed on the new renovations.
• Coordinates move-in dates with the residents and appropriate staff.
• Assists with the Wesley Commons constant contract email newsletter, and all social media accounts to ensure consistent branding campus-wide.
• Prepares and compiles all Move-in Notebooks for new residents covering all information needed regarding their move to Wesley Commons.
• Comply with all New Resident required contracts and applications and ensures they are completed and provided to Finance at Move In.
• Trained formally in Sherpa, Customer Resources Management Database. Audits documentation and enters prospects documentation into system. Conducts employees in office systems training as needed.
• Tracks and analyzes marketing performance metrics including lead generation, conversion rates, event attendance; prepares regular reports
• Manages “VIP” list for Sales Counselors.
• Assist with Website management and geo-fencing.
• Coordinates with outside vendors including advertising agencies, graphic designers, printers, and digital marketing partners to ensure timely and accurate execution of campaigns Coordinates and merchandising of all model homes.
• Maintains all records of major options and custom features of prospective residents.
• Serve as a Backup to the Director of Marketing for ALF tours, admission paperwork and inquiries.
• Work with volunteers, staff committees and task forces to recommend programs to enhance and further the mission, goals, and objectives of Wesley Commons.
• Adhere to all HIPAA guidelines and regulations.

Non-Essential Functions:

• Attend weekly staff meetings with marketing staff to discuss strategies, sales, follow-up and evaluation.
• Share responsibility of covering the switchboard for the receptionist for Independent Living on a weekly basis.
• Handle multiple projects and special events within deadlines and budgets.