Marketing Coordinator

We are seeking an organized, creative, and adaptable Marketing Coordinator to assist with the day-to-day execution of marketing, communications, branding, outreach, and departmental initiatives for Winston Salem Transit Authority (WSTA).

This is a hands-on role for someone who enjoys variety. One day may involve creating a flyer or social media graphic, while another may include coordinating an order, preparing for a community event, updating a project tracker, organizing materials, or helping move a new initiative forward.

The right candidate is highly organized, detail-oriented, dependable, and comfortable managing multiple priorities. Because the needs of the department can change quickly, flexibility, initiative, and the ability to follow projects through to completion are essential.

Essential Functions

Marketing & Communications

• Create, edit, and prepare marketing materials, including flyers, social media graphics, presentations, website content, signage, and promotional materials.
• Ensure marketing and communication materials align with established brand standards, messaging, and organizational guidelines.
• Assist with the planning, coordination, and execution of marketing campaigns, public information efforts, and community outreach initiatives.
• Draft, edit, format, and distribute internal and external communications accurately and in a timely manner.
• Support social media content creation, updates, scheduling, and coordination as needed.
• Assist with maintaining current marketing and informational materials across appropriate communication channels.

Project & Administrative Coordination

• Support multiple projects simultaneously while monitoring deadlines, deliverables, and changing priorities.
• Maintain organized digital and physical files, calendars, project timelines, and departmental records.
• Assist with coordinating meetings, events, outreach activities, and other departmental initiatives.
• Follow up on assigned projects, orders, requests, and deliverables to help ensure timely completion.
• Identify potential delays, missing information, or other issues and communicate them to the Director in a timely manner.
• Provide general administrative and project support to the Director of Marketing & Community Engagement and the marketing team.

Purchasing, Inventory & Vendor Coordination

• Maintain inventory of promotional materials, marketing supplies, and other assigned departmental items.
• Coordinate with vendors regarding orders, specifications, proofs, production, delivery schedules, and quality.
• Track purchases and orders and communicate delays, discrepancies, or other issues as needed.
• Assist with obtaining quotes, preparing order information, and maintaining purchasing documentation.
• Manage the ordering, inventory, issuance, and distribution of operator uniforms.
• Process uniform requests and maintain accurate records of uniform inventory and employee issuance to support compliance with WSTA standards.
• Coordinate the collection and organization of returned uniforms for redistribution, reuse, or appropriate disposal.

Data Tracking & Reporting

• Maintain and update marketing, inventory, project, outreach, and other departmental trackers using Excel or similar tools.
• Assist with collecting, organizing, and tracking data for departmental initiatives.
• Compile reports, summaries, and other information for internal use as requested.
• Maintain accurate and organized records and documentation.

Events & Outreach

• Assist with event preparation, setup, coordination, and follow-up.
• Prepare and organize marketing materials, promotional items, signage, and other resources needed for events and outreach activities.
• Provide support at community events, public information activities, employee events, and other organizational initiatives as assigned.

Additional Responsibilities

• Remain flexible and responsive to changing departmental and organizational priorities.
• Provide support across marketing, communications, outreach, and related functions as operational needs arise.
• Work collaboratively with employees, departments, vendors, community partners, and other stakeholders.
• Perform other duties and provide support for departmental or organizational priorities as assigned by the Director of Marketing & Community Engagement.