Marketing Coordinator

Department: Marketing

Reports To: VP, Marketing

Seniority Level: Entry/Mid-Level

Employment Type: Full-time

Location: Knoxville, TN

Summary:

Konexial has an exciting opportunity for individuals looking to grow within a highly competitive and lucrative enterprise supply chain software industry. Konexial is seeking a dynamic and detail-oriented Marketing Coordinator to join our team in Knoxville, TN. The ideal candidate will have a strong understanding of marketing principles and a passion for developing creative strategies that drive brand awareness and engagement. As a Marketing Coordinator, you will work with the VP of Marketing to support the execution of marketing campaigns, manage day-to-day marketing projects, and contribute to the overall growth and success of Konexial's marketing efforts.

Your Future Job:

• Campaign Management: Assist in the planning, execution, and monitoring of marketing campaigns across various channels including digital, social media, email, and print.
• Content Creation: Develop and curate compelling content for marketing materials, including website updates, blog posts, social media content, product and promotional collateral.
• Market Research: Conduct market research and analyze industry trends to identify new opportunities and insights for marketing strategies.
• Event Coordination: Support the organization and execution of company events, trade shows, and webinars to enhance brand presence and engage with target audiences.
• Analytics and Reporting: Track and report on the performance of marketing initiatives, including key metrics, ROI, and campaign effectiveness. Provide recommendations for optimization.
• Collaboration: Work closely with internal teams, including sales, product development, and customer support, to align marketing efforts with business objectives and ensure cohesive messaging.
• Administrative Support: Support VP of Marketing by managing marketing budgets, vendor relationships, and project timelines to ensure smooth execution of marketing activities.