Marketing Coordinator
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- Manage and optimize Google Ads and Meta Ads campaigns, monitor performance, and make data-driven recommendations to improve lead generation and conversions.
- Create and refine compelling ad copy, social media content, landing pages, emails, and marketing materials with exceptional grammar, spelling, and attention to detail.
- Support SEO, website optimization, and online reputation management to strengthen the firm’s visibility and digital presence.
- Manage and grow the firm’s presence across social media platforms and other relevant platforms.
- Stay ahead of digital marketing and content trends, using those insights to develop and execute new campaigns that increase engagement, generate inbound leads, and strengthen the firm's brand.
- Maintain and optimize Avvo, Justia, FindLaw, and other legal profiles for visibility and accuracy.
- Create email newsletters and SMS campaigns to engage leads, past clients, and referral sources.
- Track marketing performance, analyze results, and continuously look for new ways to improve, test, and grow.
- 2-4 years of digital marketing experience, preferably in a law firm, professional services, or similar environment.
- Strong writing, grammar, proofreading, and attention-to-detail skills.
- Hands-on experience with Google Ads, Meta Ads, SEO, and social media marketing
- Strong organizational skills and the ability to manage multiple projects and priorities.
- A creative and analytical mindset, with an interest in using data to improve marketing performance.
- A proactive approach and the ability to work independently, solve problems, and take ownership.
- A willingness to learn, contribute ideas, and grow with the firm.