Marketing Coordinator

Responsibilities:

Support overall marketing communications plans
Maintain brand compliance and consistency throughout company
Assist with content development for marketing materials, presentations and social media
Assist with organization and development of creative resources library
Support event related marketing (community outreach, tradeshows, etc.)
Provide market research assistance (analyze competitive landscape, market trends and customer behavior)
Act as a liaison for press release needs with our PR agency
Social media management
Implement and manage corporate social media strategy
Create a weekly/monthly content calendar for main corporate social accounts and execute all aspects of such content for publication
Assist with practice level social media account management
Using Google Analytics and channel-specific analytics (I.E. Facebook, YouTube, Twitter, etc.) and other measurement tools to provide reports on follower growth, engagement, etc., and continually find ways to improve on those metrics through testing and new initiatives

Qualifications:

Associates or Bachelors degree in Marketing or a related field and\or 2 years relevant experience in a Marketing role
Self-starter with ability to accept direction, yet work independently
Working experience with social media platforms
Proven organizational skills to manage multiple projects simultaneously and produce high quality results on deadline
Excellent verbal and written communication skills
Critical thinking, problem solving, accuracy and attention to detail
Basic photography and graphic design skills
Experience in working cross-functionally with agencies, vendors, internal partners and others to gather requirements and document processes while providing updates (weekly, monthly, quarterly, yearly) of activities