Marketing Creative Content (Tiktok)

Job Desc :

• Develop creative and compelling communication across campaigns, products, social media, digital activations, and brand initiatives.
• Translate business and product objectives into communication ideas, key messages, and creative concepts.
• Write and develop campaign copy, headlines, taglines, social media content, scripts, product messaging, and other communication materials.
• Collaborate with Creative, Brand Experience, Social Media, Product, and Business teams to ensure communication aligns with business and brand objectives.
• Maintain a consistent Allo Bank tone of voice across different channels and customer touchpoints.
• Adapt communication based on target audience, channel, and campaign objectives.
• Develop communication that supports awareness, consideration, engagement, and customer acquisition.
• Review and refine copy to ensure clarity, consistency, accuracy, and creative quality.

Requirements :

• Bachelor’s degree in Communication, Marketing, Advertising, Journalism, English/Literature, or related fields.
• Minimum 3 years of experience as a Creative Writer, Copywriter, Content Writer, or similar role.
• Strong portfolio in campaign, digital, social media, and brand communication.
• Excellent writing and storytelling skills in Bahasa Indonesia, with good command of English.
• Strong understanding of brand communication, tone of voice, and audience insights.
• Able to translate business or product information into simple, engaging, and relevant communication.
• Creative, detail-oriented, and comfortable working in a fast-paced and collaborative environment.
• Experience in banking, fintech, digital products, or consumer brands is an advantage.