Marketing Creative Department Head

Job Description

• Develop creative concepts, communication strategies, and campaign directions aligned with Allo Bank’s brand and business objectives.
• Ensure consistent implementation of brand identity, visual standards, tone of voice, and creative guidelines across all communication channels.
• Translate business and product objectives into relevant and engaging creative campaigns that support awareness, engagement, consideration, and acquisition.
• Oversee the development and quality of campaign materials, content, key visuals, and other marketing communication assets.
• Collaborate with Brand Experience, Product, Business, Social Media, Digital Media, and other relevant teams to deliver integrated marketing campaigns.
• Manage and provide creative direction to internal teams, agencies, and external partners to ensure timely and high-quality execution.
• Monitor consumer, market, digital, and creative trends to continuously improve communication effectiveness and brand relevance.
• Lead and develop the Marketing Communication team, ensuring effective collaboration, performance, and capability development.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Design, Creative Arts, or a related field.
• Minimum 10 years of experience in marketing communications, creative, branding, or advertising, with proven experience in a leadership role.
• Experience in creative/advertising agencies, technology, fintech, banking, e-commerce, digital platforms, or entertainment is preferred.
• Strong understanding of integrated marketing communications, brand development, creative strategy, digital marketing, and campaign management.
• Proven ability to develop and execute creative campaigns across digital, social media, and other customer touchpoints.
• Strong creative judgment with the ability to maintain brand consistency while developing fresh and relevant communication.
• Excellent leadership, stakeholder management, communication, and project management skills.
• Able to work effectively in a fast-paced, collaborative, and dynamic environment.
• Strong command of Bahasa Indonesia and English, both written and verbal.