Marketing Data & AI Analytics Specialist
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Description
- We are looking for a hybrid Marketing Data & AI Analytics Specialist to bridge traditional business intelligence with modern AI-driven workflows. In this role, you will analyze full-funnel marketing performance while actively implementing AI tools, scripting, and automation to streamline data processes, accelerate reporting, and generate actionable insights for our growth teams
- Build and maintain interactive dashboards in Tableau and/or Looker Studio tracking full-funnel performance across GA4, paid search, social campaigns, and organic web traffic
- Write, optimize, and execute SQL queries in Redshift to join web performance data with Salesforce opportunity pipelines
- Leverage Generative AI workflows, prompt engineering, and scripting (Python, AI APIs, Google Apps Script) to automate ad-hoc request triage, clean unstructured campaign data, and draft automated performance summaries
- Analyze buyer journey touchpoints, evaluate multi-touch attribution models, and pinpoint conversion friction points within the lead-to-opportunity funnel
- Partner with Campaign Managers, Web Developers, and Sales Operations to ensure data tagging accuracy and standard key performance indicator (KPI) definitions
Benefits
- Flexible work models
- Paid time off
- Paid parental and family leave
- Health care benefits
- Global wellness resources
- Employee assistance programs
- Rotation programs
- Mentor relationships
- Learning and development opportunities
- Retirement benefits
- Employee bonuses
- Stock grants & employee stock purchase plans
- Demonstrated experience incorporating LLMs and AI tools into data workflows (e.g., AI-assisted code generation, unstructured text processing, automated reporting via Python)
- Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position (PERMANENT RESIDENT/CITIZEN ONLY)
- Strong hands-on proficiency writing and optimizing complex SQL queries (Redshift, BigQuery, or Snowflake)
- Bachelor’s degree in Data Analytics, Business, Computer Science, Marketing, or a related quantitative field
- 2+ years of experience in marketing analytics, business intelligence, or marketing operations within B2B
- Familiarity with marketing automation platforms (HubSpot)
- Basic understanding of tag management and data privacy compliance
- Experience in enterprise B2B sales cycles or hybrid web/eCommerce environments
- A proactive mindset with a passion for experimenting with emerging AI tools
- Deep working knowledge of GA4, Google Tag Manager (GTM), Tableau or Looker Studio, and Salesforce CRM