Marketing Data Analyst

COMPANY DESCRIPTION

Global Rescue is a worldwide provider of integrated medical, security, intelligence and crisis response services to corporations, governments, and consumers. Founded in 2004 in partnership with Johns Hopkins Medicine, Global Rescue’s unique operational model provides best-in-class services that identify, monitor, and respond to threats and emergencies. Global Rescue has provided medical, security, and evacuation support to clients during every globally significant crisis of the last decade, including: the Arab Spring; the Japanese tsunami; the Haitian earthquake; Georgia’s invasion by Russia; and the Mumbai terrorist attacks. Global Rescue maintains redundant Operations Centers and office facilities in Boston, Massachusetts, Lebanon, New Hampshire; Islamabad, Pakistan; and Bangkok, Thailand. For more information, please see .

ROLE OVERVIEW

Global Rescue has data about our marketing efforts in multiple formats, in multiple places, from multiple sources and of multiple levels of quality. The role of the Marketing Data Analyst is to bring all that data together for the purpose of suggesting data-driven, evidence-based actions to make our marketing more effective. This is a new role within our globally diverse marketing team, though it will require collaboration with Global Rescue employees across multiple departments and time zones.

RESPONSIBILITIES

· Suggest new marketing actions and optimizations based on sound data-driven analysis.

· Present data findings and analytical conclusions on the range of company employees.

· Research different data repositories on the internet to gather needed and meaningful data.

· Use AI to build data models.

· Update incomplete and outdated data.

· Take responsibility to ensure highest level of data quality by working with Campaign Managers.

· Develop and run regular reports that help in data health check and its management.

· Assist with various other tasks as necessary.

QUALIFICATIONS

· Bachelor’s degree in marketing, a background in Mathematics and Statistics preferred

Strong analytical and research skills.

· Possesses at least a sound foundation of geographical and geopolitical knowledge.

· Experience working with AI tools; advanced Microsoft Excel skills.

· Strong analytical and research abilities; experience with MMM modeling a big plus.

· Excellent verbal and written communication skills in international English.

· Proactive, with attention to detail and follow-through.

Location: Islamabad, Pakistan

Compensation: Salary based on experience