Marketing Data Analyst
Summary
A Marketing Data Analyst on GoTo Foods' Consumer Insights & Analytics team, supporting marketing and consumer research across the company's food brands. Day to day they track go-to-market campaign metrics, work with loyalty program partners, run market testing and forecasting, and deliver ad hoc strategic analytics for brand and digital teams.
The Marketing Data Analyst is part of our Consumer Insights & Analytics team. This role supports business analytics along with marketing and consumer research initiatives across our brands and digital programs. The Analyst partners with senior team members to analyze performance and generate insights that inform strategic decision making, and executes day-to-day work primarily across tracking GTM campaign metrics, loyalty engine partners, market testing, forecasting, and ad hoc strategic analytics — working with internal stakeholders and external research suppliers as needed.
This individual will help brand and digital teams put consumer insights and data-driven analysis to work, and will collaborate closely with Brand Marketing & Operations, Loyalty Customer Engagement, Digital Teams, Corporate centers of excellence (e.g., Off-Premise, Loyalty, Revenue Management, and Culinary), and external research and data vendors.
