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Marketing Data Analyst
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- Study at WUR - Collaborate with WUR
- Study at WUR - Collaborate with WUR
- Marketing Data Analyst
Career at WUR
- Plenty of variety and challenges - Pleasant working atmosphere - Time for personal development - Proper work-life balance
Your job
Would you like to use data to show what works and help colleagues make better decisions? As a Marketing Data Analyst at Wageningen University & Research, you combine analytical and technical expertise with the ability to turn insights into clear and useful information for colleagues. There is plenty of room to bring your own knowledge, experience and ideas to the role.
As a Marketing Data Analyst, you will help us strengthen our data-driven approach to marketing. Together with our target audience teams, data analysts and online marketing specialists, you will analyse data from our website, campaigns and online channels. You will connect data from different sources to provide insight into what happens throughout the funnel and customer journey. You will identify trends and anomalies and work with colleagues to understand what is behind the numbers. You will make sure the right data and insights are available and help colleagues interpret and apply them.
Technical expertise and analysis are an important part of your work, but what you do with the insights is just as important. You will share them with colleagues, advise them on how to interpret the data and help turn insights into concrete actions. Your tasks and responsibilities as a Marketing Data Analyst include: - Analysing online marketing data together with marketing specialists and translating it into clear insights and recommendations; - Identifying and sharing trends, anomalies and data quality issues, investigating possible causes and helping colleagues turn insights into concrete actions; - Developing and maintaining KPI frameworks and measurement plans, and building, managing and improving dashboards and reports in Po...
- Study at WUR - Collaborate with WUR
- Marketing Data Analyst
Career at WUR
- Plenty of variety and challenges - Pleasant working atmosphere - Time for personal development - Proper work-life balance
Your job
Would you like to use data to show what works and help colleagues make better decisions? As a Marketing Data Analyst at Wageningen University & Research, you combine analytical and technical expertise with the ability to turn insights into clear and useful information for colleagues. There is plenty of room to bring your own knowledge, experience and ideas to the role.
As a Marketing Data Analyst, you will help us strengthen our data-driven approach to marketing. Together with our target audience teams, data analysts and online marketing specialists, you will analyse data from our website, campaigns and online channels. You will connect data from different sources to provide insight into what happens throughout the funnel and customer journey. You will identify trends and anomalies and work with colleagues to understand what is behind the numbers. You will make sure the right data and insights are available and help colleagues interpret and apply them.
Technical expertise and analysis are an important part of your work, but what you do with the insights is just as important. You will share them with colleagues, advise them on how to interpret the data and help turn insights into concrete actions. Your tasks and responsibilities as a Marketing Data Analyst include: - Analysing online marketing data together with marketing specialists and translating it into clear insights and recommendations; - Identifying and sharing trends, anomalies and data quality issues, investigating possible causes and helping colleagues turn insights into concrete actions; - Developing and maintaining KPI frameworks and measurement plans, and building, managing and improving dashboards and reports in Po...