Marketing Data Analyst- Senior Associate

Company description About Publicis Sapient Most companies in the AI era do one of two things: they advise, or they sell you a tool. We do both. Publicis Sapient is a technology company that provides enterprise AI platforms and services, which means we build our own AI platforms and bring the strategists, product thinkers, designers and engineers who make them work inside the world's most complex businesses. It's where people and products shape the future of enterprise, and where your ideas actually reach the organizations that run the world. If you want to question how things are done, learn continuously and do the best work of your career alongside 20,000 people across 28 countries, you're in the right place. Come build with us. Our Commitment to Inclusive Hiring We are committed to fostering and encouraging an inclusive and welcoming environment for everyone and we believe great talent comes from many different backgrounds, experiences, and perspectives. That's why we're committed to creating a hiring process where everyone has an equal opportunity to succeed and feel safe. We welcome applications from all backgrounds and identities including: race, ethnicity, nationality, gender, disability, sexual orientation, gender identity, or religion and value the diverse experiences, perspectives, and strengths they bring to our teams. If there's anything we can do to make our recruitment process more accessible or comfortable for you, please let us know. We're happy to provide reasonable adjustments throughout the application and interview process. You can contact us anytime at emeahiringteam@publicissapient.com. Your Safety Matters To Us At Publicis Sapient, we're committed to protecting candidates throughout every step of their journey with us. To help you stay safe from recruitment scams, please remember that our recruiters will only ever contact you from a Publicis Sapient email address. In some cases, we may partner with trusted, vetted recruitment agencies who will clearly identify themselves as working on behalf of Publicis Sapient. If you receive communication from any other domain claiming to represent us, please treat it with caution and contact us at emeahiring@pubicissapient.com Overview Why This Role Matters Publicis Sapient is looking for a skilled Marketing Data Analyst to join our team of bright thinkers and doers. You’ll use your problem-solving creativity to figure out our client’s most complex and challenging problems across different industries. You should be insightful, inquisitive, and naturally collaborative, with a strong desire to share ideas and opinions. This role is an excellent opportunity for someone who would like to join an international global organization with a 'start-up' mentality. We highly value Openness, Collaboration, Learning Mindset and partner with our clients to drive positive outcomes. Where You’ll Make an Impact Analyze user journeys, sales and marketing campaigns performance, cross-channel Set-up web and mobile tracking, A/B tests, and reporting / dashboards Translate and document comprehensive functional and non-functional requirements and specifications to drive solution design and delivery Map current and future state processes, ensuring holistic understanding and optimization, identifying operational pain points and improvements Champion effective communication and stakeholder engagement Create test conditions, drive and participate in testing activities to validate requirements and ensure quality assurance and solution integrity Provide hands-on support during project go-live and transition phases Work closely with main Marketing, UX, PM and developer colleagues in order to ensure the collection of business requirements/needs, the backlog and roadmap creation and the analysis of the data collected. What You’ll Bring to the Team Relevant experience in: Web / App Analytics, Customer Experience, Customer Behavior, A/B testing, Segmentation, Personalization, Martech Strong analytical skills and data-driven approach with solid commercial experience Stakeholder management skills and clear communication Experience with driving strategic programs is preferred. Hands-on experience with: Google /Adobe Analytics (or similar), GTM (or similar), Marketing Automation tools, CDP, CRM, PowerBI (and / or other data visualization tools) Understanding of key metrics and concepts that impact e-commerce and digital marketing e.g. performance marketing, customer journey management, personalization, funnel analysis, CLTV, online merchandising, SEO/ ASO/GEO, A/B and multivariate testing, customer segmentation, basket abandonment analysis and competitors benchmarking. Additional information What You’ll Get in Return A fast-paced tech environment Continuous growth & learning Open feedback culture Room for own initiative & ideas Transparency about results & strategy Recognition & reward for hard work Working with a flexible schedule Medical subscription Meal tickets Extra vacation days - starting with 25 vacation days Many others perks