Marketing Data Analyst
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Summary
Marketing Data Analyst at Textron Specialized Vehicles in Augusta, GA: builds and maintains reports, KPIs, and dashboards from marketing data sources (Google Analytics 4, Power BI, Looker Studio, Salesforce), monitors web, social, lead, and sales data, and runs quarterly SEO audits across eight B2B/B2C websites.
Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.
Responsibilities\:
- Develop and manage reports, KPIs, platforms, and dashboards from various data sources, such as Google Analytics 4, Google Looker Studio, Power BI, Google Search Console, SEMRush, Salesforce, Adobe Commerce, Aimbase, Sprout Social, Google Merchant Center, and Promoboxx.
- Monitor web, social, lead, promotional, customer and sales data to diagnose issues and formulate potential solutions for cross-functional teams and stakeholders.
- Conduct Search Engine Optimization audits for 8 websites on a quarterly basis to enhance the customer experience and improve digital performance.
- Oversee product experience management platform and refine processes relating to product upload.
- Implement effective content and on-page Search Engine Optimization to boost the user experience on B2B and B2C platforms.
- Provide actionable insights at a monthly cadence to maximize return on investment and communicate recommendations.