Marketing Data Coordinator
Marketing Data Coordinator
Office Location: St. Louis, MO, Irving, TX
Level: 1-3 years of experience
Department: Marketing
Reports to: Senior Director of Marketing
Company ProfilE
At KAI, our company mission is “Transforming Communities” through integrated design and construction excellence. We are driven by our five core values; we are Faithful Stewards, we Listen to Understand, Give Back, Love One Another, and we Hustle! Our mission and our values drive our culture and spirit.
For more than 45 years we have provided delivery-oriented building solutions with a diverse portfolio of experience, in-house multi-discipline professionals and expertise in both design and construction. KAI has played a significant role in dozens of award-winning projects providing Architecture, Interiors, MEP/FP engineering and construction services throughout the United States. KAI projects have been instrumental in improving the quality of life and environment in communities across the country.
Our primary operations hubs are centered in Atlanta, Dallas-Fort Worth and St. Louis. KAI is proud to be an MBE-Certified AEC firm built upon a foundation of teamwork and collaboration.
To learn more about KAI, visit kai-db.com
Position Summary
KAI Enterprises is seeking a detail-oriented and technology-driven individual to join our growing marketing team. The ideal candidate will have strong organizational, analytical, communication, and administrative skills to support and maintain the systems and platforms that power KAI’s marketing and business development efforts.
As Marketing Systems Coordinator, you will work closely with the Senior Director of Marketing and collaborate across Marketing, IT, Operations, and Business Development teams to manage and optimize KAI's marketing systems, data, and digital assets. This role will focus heavily on the administration, maintenance, and enhancement of Unanet CRM and OpenAsset, KAI’s Digital Asset Management (DAM) platform, ensuring accurate data, efficient workflows, and high user adoption across the company.
In this role, you will assist with CRM administration, data management, reporting, dashboard maintenance, workflow improvements, and user support while helping maintain integrations between various internal platforms and future technologies.
The ideal candidate is highly organized, proactive, technically curious, and process-oriented with a passion for improving systems and operational efficiency. The successful candidate will thrive in a hybrid work environment and collaborate with team members across multiple offices.
ESSENTIAL FUNCTIONS
- CRM & DAM Administration: Support the day-to-day administration, maintenance, configuration, user support, and ongoing enhancement of Unanet CRM and OpenAsset platforms
- Data Management & Integrity: Maintain accurate and up-to-date records of projects, pursuits, employees, clients, contacts, company information, awards, rankings, and digital assets through regular audits, clean-up efforts, and data standardization practices. Support the ongoing maintenance of client relationships, contact records, and business development data to ensure accurate information is available for companywide marketing and sales initiatives.
- Proposal & Pursuit Support: Support proposal and business development efforts by generating project lists, project pages and project descriptions, resumes, photography selections, prequalification forms, client RFIs, presentation materials, and customized reports. Assist Marketing with maintaining proposal resources, standard content, and other marketing information needed to support pursuit activities.
- Marketing Information & Data Governance: Maintain company information, awards, rankings, project statistics, client references, licenses, certifications, and other marketing resources while helping establish standards for CRM and digital asset data to ensure consistency, accuracy, and accountability across the organization.
- OpenAsset & Digital Asset Management: Maintain KAI's digital asset library by organizing photography, employee headshots, project imagery, graphics, and related marketing assets. Ensure assets are properly tagged, categorized, associated with CRM project data, and readily available for proposals, presentations, and marketing initiatives.
- Employee Experience Profiles: Serve as Marketing's primary point of contact for employee resumes, biographies, project experience, certifications, professional affiliations, and headshots, ensuring information remains accurate and current.
- User Management: Assist with user setup, permissions, access management, licensing, security, and troubleshooting support for CRM and DAM systems
- Workflow & Process Improvement: Support the development and implementation of workflows, automation tools, forms, notifications, and process improvements to enhance operational efficiency and user experience.
- Reporting & Dashboards: Assist in developing and maintaining standard dashboards, reports, widgets, and data visualizations to support marketing, sales, and leadership reporting needs.
- Business Development Tracking: Support Go/No-Go processes, opportunity tracking, hit rate reporting, and pipeline analytics to help inform business development strategy and decision-making.
Qualifications
Required Experience
- Strong organizational skills with exceptional attention to detail.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple tasks efficiently and follow through on assignments.
- Strong communication and interpersonal skills with the ability to support both technical and non-technical users.
- Initiative to improve department processes and procedures.
- Resourcefulness and a proactive approach to improving marketing operations and department processes.
- Ability to analyze data, identify trends, and maintain accurate records across multiple systems.
- Strong understanding of database organization, digital asset management, and workflow processes.
- Ability to work independently and collaboratively in a fast-paced environment.
Required Skills
- Equivalent of bachelor's degree in marketing, business, communications, information systems, computer science, or related field
- 1-3 years of experience
- Experience in the AEC or real estate development industry preferred.
- Familiarity with CRM products such as Unanet CRM by Cosential, Deltek, Salesforce, HubSpot, Microsoft Dynamics, or similar platforms preferred.
- Familiarity with DAM platforms such as OpenAsset or similar digital asset management systems preferred.
- Proficiency in Microsoft Word, PowerPoint, Excel, and Outlook.
- Experience supporting proposal development and business development processes preferred.
- Familiarity with reporting tools, dashboards, workflow automation, or API integrations preferred.
- Experience with data management, imports/exports, reporting, and quality control practices preferred.
- Familiarity with Adobe Creative Suite products including InDesign, Photoshop, Lightroom, and Acrobat preferred.
- Familiarity with email marketing tools like Constant Contact, Mailchimp, and Hootsuite preferred.
This summary reflects the core responsibilities of the Marketing Systems Coordinator and may evolve based on the candidate’s skillset and interests.
KAI provides equal employment opportunities to qualified persons without regard to race, color, sex, sexual orientation, religion, creed, national origin, disability, genetics, age, marital status, gender identity or expression, veteran’s status or any other characteristic protected by federal, state, or local laws.